Agility PR Solutions

AUGUST 4, 2021

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

Retail 148

Retail Consumer Crisis Brand 148

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Utilizing Public Relations Public relations can help companies generate media coverage and build brand awareness.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Agility PR Solutions

AUGUST 2, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.

Retail 148

Retail Consumer Marketing Brand 148

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 110

Retail Ethics Consumer Enterprise 110

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading? appeared first on Agility PR Solutions.

Retail 147

Retail Brand Branding Customer Service 147

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Agility PR Solutions

MARCH 25, 2020

As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last.

Crisis 172

Crisis Consumer Retail Marketing 172

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Brand Branding 135

Agility PR Solutions

DECEMBER 16, 2021

With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind.

Retail 148

Retail Consumer Marketing Trends 148

Agility PR Solutions

MARCH 9, 2020

The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many of the things that just weeks ago they didn’t think twice about.

Consumer 156

Consumer Crisis Data Tourism 156

Agility PR Solutions

DECEMBER 10, 2020

As this most unique holiday shopping season kicks into high gear, product manufacturers are bracing for the online ordering rush, and new research from corrugated packaging firm DS Smith urges retailers and supply chains to be prepared for a high consumer demand for effective packaging.

Consumer 157

Consumer Retail Trends Publicity 157

5W PR

OCTOBER 22, 2024

Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy.

Retail 78

Retail Privacy Advertising Advertising 78

Agility PR Solutions

NOVEMBER 29, 2021

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions.

Web 157

Web Local Consumer Brand 157

Agility PR Solutions

SEPTEMBER 22, 2020

This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion.

Consumer 145

Consumer Retail Web Brand 145

Agility PR Solutions

JULY 25, 2021

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Consumer 148

Consumer Brand Branding Retail 148

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Brand Branding 146

Agility PR Solutions

NOVEMBER 14, 2019

What do consumers want for Christmas this year? They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of holiday shopping.

Retail 94

Retail Consumer Study Brand 94

Agility PR Solutions

NOVEMBER 29, 2021

consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.

Consumer 145

Consumer Retail Report Brand 145

Agility PR Solutions

NOVEMBER 4, 2021

As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from business monitoring firm Anodot.

Consumer 153

Consumer Retail Study Report 153

Agility PR Solutions

MARCH 26, 2024

What will it take to give consumers the experience they want in a transactional exchange? Are they just too picky? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions?

Retail 105

Retail Consumer Customer Service Brand 105

Agility PR Solutions

MARCH 10, 2022

Which brands do consumers consider to be their most loved? Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, […]. Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, […].

Apparel 148

Apparel Consumer Brand Branding 148

Agility PR Solutions

SEPTEMBER 6, 2022

The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The top 20 is comprised of brands from technology, dining, beauty and personal care, household products, beverages, retail, […].

Consumer 148

Consumer Retail Technology Brand 148

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch.

Agency 310

Agency B2B B2C Pitching 310

Agility PR Solutions

AUGUST 9, 2021

brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions.

Ethics 147

Ethics Study Consumer Brand 147

Agility PR Solutions

NOVEMBER 22, 2022

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate.

Retail 86

Retail Consumer Brand Branding 86

Agility PR Solutions

SEPTEMBER 2, 2020

As coronavirus concerns accelerate consumers’ demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal. Conducted before and during the pandemic shutdowns, the report […].

Retail 86

Retail Consumer Analytics Report 86

Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 154

Local Consumer Retail Brand 154

Agility PR Solutions

JUNE 13, 2019

In a fickle, fast-moving retail environment, every brand could use a little loyalty—and in fact, new research asserts that loyalty might be worth even more than it appears at face value. A new study by Yes Marketing reveals that over half of consumers say they will pay more to buy from a retailer they’re loyal to—indicating […].

Retail 114

Retail Study Brand Branding 114

Agility PR Solutions

AUGUST 29, 2021

With consumer shopping behaviors in full transition and a crucial holiday season approaching, the marketing industry worldwide continues its efforts to both map and navigate the post-pandemic commerce landscape.

Consumer 139

Consumer Retail Groups Industry 139

Presspage

MAY 30, 2017

They shot footage of a climb in Yosemite National Park, which was turned into a VR experience for shoppers at its retail outlets in New York and San Francisco. 'Daylight They applied VR to help consumers get an impression of the potential of their attic, by showing how a room could look with more daylight with the help of a roof window.

Publicity 137

Publicity Retail Consumer Storytelling 137

Cision

APRIL 27, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. This data isn’t about what they say; it’s about what they do. Data Mappings: Sentiment.

Storytelling 146

Storytelling Data B2C B2B 146

Agility PR Solutions

OCTOBER 9, 2023

But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers. Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year.

Retail 110

Retail Brand Branding Consumer 110

Agility PR Solutions

OCTOBER 14, 2018

consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc., The findings suggest […].

Retail 104

Retail Consumer Trends Marketing 104