Make the Most of the World's Biggest Tech Show: How to Prepare for CES
Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
Consumer Publicity Trade Shows 
Navigating Media At High-Profile Events
ImPRessions - Crenshaw Communications
JULY 13, 2022
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
Media 
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A PR Agency’s take on Trade Show Trends
Konnect Agency
MARCH 15, 2023
With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
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Back to the Trade Show – CES Redux
Landis PR
NOVEMBER 21, 2022
Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.
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PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo
5W PR
AUGUST 31, 2017
With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. Following CONNECT INDIE, a press preview was held on Aug. Beauty Ingestibles.
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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025
Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking.
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Public Relations Agency’s Top Marketing & Communications Trends for 2022
Konnect Agency
NOVEMBER 23, 2021
It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.
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Pinterest Versus Instagram: Which One is Best For Your Brand?
Polaris
DECEMBER 30, 2014
Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Have a conference, trade show, or other special event to promote? By using visual content, brands can resonate emotionally with audiences and help them learn more about their business.
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How to Know Your Product Launch Is ‘Trade Show Ready’
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?
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Has the trade show had its day (at last)?
The Hoffman Agency
FEBRUARY 17, 2020
Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?
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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?
Remote PR Jobs
SEPTEMBER 25, 2023
The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Avoid Dictating As mentioned above, true journalists do not accept any sort of payment from public professionals.
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5 Ways PR Can Maximize Your Next Marketing Move
5W PR
SEPTEMBER 27, 2017
Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Consider a Public Relations strategy if… You’ve Landed a New Retail Account or Are Expanding Globally. You’re Participating in a Trade Show. See our recap here.)
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Last-Minute PR Tips For A Successful CES
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective?
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Uplink Expo New York 2024 Beauty Trend Report
5W PR
JULY 1, 2024
Consumers have an amplified interest in science-backed, clinically tested, safe & effective solutions for skin. As clinically backed skincare brands continue to evolve and expand their offerings, it’s important to know how to keep your consumer “at your shelf,” especially when certain SKUs are discontinued. SOURCES: [link] [link].
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018
Business Wire
FEBRUARY 2, 2018
We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post. However, there are still ways brands can get their content into the Facebook newsfeed. Implementation Tip!
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How to Build Thought Leadership
Landis PR
NOVEMBER 15, 2021
LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.
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The Importance of a Briefing Doc and How to Write One
Remote PR Jobs
FEBRUARY 27, 2022
Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. The hard part is over, or is it?
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Top Trends from the Summer Fancy Foods Show 2024
5W PR
JULY 3, 2024
These colorful, creative packages are not just eye-catching but also eco-friendly, aligning with the growing consumer demand for sustainability. Consumers are increasingly prioritizing these aspects in their purchasing decisions, and industry experts acknowledge this shift.
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PR Strategies to Support Professional and Personal Haircare
5W PR
JUNE 10, 2024
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. INFLUENCER PROGRAMMING Consumers and media are increasingly turning to social to discover brands, products, and trends.
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CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. With these, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations win.
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Insights from CES 2024 – The World’s Best Automotive Technology Show
Bianchi Biz Blog
JANUARY 18, 2024
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.
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What to Expect at the North American International Toy Fair
5W PR
JULY 31, 2023
This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.
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Bylines: Using a Byline as part of a PR Campaign
5W PR
APRIL 13, 2020
A byline is content on a publication that features the authors name. Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. The term “byline” is the part that shows the readers of an article who is the writer behind it. Create a Relevant Bylines.
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The Only B2B PR Event You’ll Ever Need
ImPRessions - Crenshaw Communications
MARCH 23, 2017
Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Regarding that “packed room,” keep in mind that people attend panels for the discussion. Healthy panel attendance requires a lot of elbow grease.
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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024
Bianchi Biz Blog
JUNE 29, 2023
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer
MaccaPR
AUGUST 10, 2020
Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?
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B2B Sales Cycles Get Longer and Involve More Decision Makers
Sword and the Script
NOVEMBER 30, 2021
B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 32% “industry events/trade shows/conferences,”. 28% “peers/colleagues,”.
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Is Media Relations Getting Harder?
Sword and the Script
MARCH 27, 2018
For example, pick a trade publication in any vertical market and study the headlines. As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. Also, see these related posts. 2) Pay-to-play is becoming indiscreet.
The Top Trends We Saw at Fancy Foods Show 2023
5W PR
JULY 13, 2023
Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being.
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Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022
Bianchi Biz Blog
AUGUST 19, 2021
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
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How To Write Press Releases That Attracts Media Attention: A Guide
PR Fuel
JULY 14, 2021
Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Radio shows. Not sure where to start?
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5W PR
SEPTEMBER 13, 2018
This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. The post Campaign Recap: Indie Beauty Expo 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.
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The Secret Weapon of B2B Marketing: How Influencers Drive Growth
Burrelles Fresh Ideas
APRIL 16, 2024
The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.
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3 Valuable Tips To Establish Credibility Via Speaking Engagements
Polaris
AUGUST 28, 2014
But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. Public Relations' 1: Define your niche. Who do you want to do business with?
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Sword and the Script
JANUARY 24, 2023
The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). click image for higher resolution) Owned Media What it is: Owned media is any media property, website or publication that you own. Buy reprints and hand them out at a trade show.
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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers
Bianchi Biz Blog
SEPTEMBER 30, 2021
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. There’s just too much going on and too much competition.
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Spotlight on a Solo PR Pro: Meet Nicole Castro
Solo PR Pro
JUNE 8, 2021
She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.
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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES
Bianchi Biz Blog
JUNE 17, 2021
3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Save your spot: Although CES is large show with a lot of exhibit space, it fills up fast.
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What is Technology PR?
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?
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How Does a PR Newswire for Journalists Benefit the World?
PR Fuel
AUGUST 23, 2020
Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.
Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed
Sword and the Script
OCTOBER 25, 2022
“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.
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How to Choose a Press Release Topic for Small Businesses
PR Fuel
JUNE 9, 2021
Consumers might turn toward your competitors instead. If the right publications don’t share your release, it won’t appear in front of your target audience. If it’s not newsworthy, publications won’t share it with their readers. Those are the stories publications will want to pick up.
A PR Agency’s Tips on Creating a Strong Thought Leadership Strategy
Konnect Agency
AUGUST 2, 2022
Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert. This person is responsible for sharing their unique opinions, ideas, and expert insights with the public. What is Thought Leadership and How Can a PR Agency Help. Identify Goals.
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