Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Social good works in your favor.

Employee 120

Employee Consumer Banking Local 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Though the terms can be used interchangeably, they refer to different things. Reviews have transformed the way consumers make purchase decisions. The biggest drawback of sponsored content is that it has the least impact on consumer purchasing behavior. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Ronn Torossian

MAY 23, 2022

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.

Branding 195

Branding Brand Publicity Consumer 195

Agility PR Solutions

APRIL 3, 2024

Consumer behavior refers to the study of individuals’ actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific choices.

Consumer 101

Consumer Marketing Study Publicity 101

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Y’all think amber watches tiktok?”

Construction 385

Construction Social Media Crisis Reputation 385

Melissa Agnes

JUNE 2, 2014

Basically, the Act has been instated to help protect consumers and organizations from “ spam and related threats to electronic commerce “ This means that all Commercial Electronic Messages (CEM) sent from your organization need to comply with this new Act, by including the following three criteria: Consent. Government of Canada.

Privacy 199

Privacy Government Consumer Examples 199

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

That way ideas or concepts don’t get lost in translation, and you minimize the time-consuming back-and-forth during the review process. Using universal language in an announcement will work in some areas.

Internal 323

Internal International How To Media 323

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Branding Brand Analytics 104

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. You need to find public, online references to your company and your products or services. FIVE PERCENT! Even free versions may be enough for small businesses.

Software 328

Software Customer Service Google Small Business 328

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Most of us see what our jobs entail at the point of hire. later as our roles evolve. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Branding 208

Branding Brand Consumer Transportation 208

Deirdre Breakenridge

FEBRUARY 15, 2017

She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities. Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. She firmly believes in the Oxford Comma and has a passion for finding efficient ways to get things done.

Twitter 281

Twitter System Community Healthcare 281

Cision

JUNE 14, 2017

Combining nostalgia with absurdity or current pop culture references could also make it memorable. Be honest about what your product can do for the consumer. By telling stories and making your audience the main character, you can sell your products to consumers and become a brand people recognize and associate with a great story.

Storytelling 142

Storytelling Branding Brand Consumer 142

Cision

JUNE 20, 2016

Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations. Paid media refers to any time you spend money to reach your audience with your messages. Earned media is typically referred to as publicity or media coverage. Earned Media. Get our free tip sheet! Shared Media.

Media 180

Media Social Media Advertising Advertising 180

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency International Internal Pitching 192

5W PR

MARCH 15, 2025

According to research by Sprout Social, 86% of consumers say authenticity matters when deciding which brands to support. Document these traits in brand guidelines that all content creators can reference. According to a study by Adobe, 75% of consumers judge a brand’s credibility based on its website design, including typography.

Branding 78

Branding Brand Guidelines Storytelling 78

5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Share original research, industry analysis, and customer success stories that journalists can reference. Start by mapping your target audience and the publications they read.

Strategy 78

Strategy Case Study Pitching Measurement 78

Melissa Agnes

AUGUST 6, 2014

Discussing how to really understand your consumers and how they think, the authors wrote the following passage on jargon that really spoke to me, so I wanted to share it here with you: “The German philosopher Jürgen Habermas has developed an extensive analysis of what happens when technical language out-strips the language of everyday life.

Crisis Communications 273

Crisis Communications Crisis Communications Training 273

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. One reason is that PR is more relevant – and valuable – than ever. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. Last week’s FTC / Deutsch LA settlement sent shivers p many a PR spine.

Guidelines 168

Guidelines Employee Training Social Media 168

Contently - Strategy

AUGUST 18, 2021

The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. In this context, agreeableness refers to a person’s tendency to be compassionate, cooperative, and compromising. It’s also much more trustworthy.

Study 142

Study Branding Brand B2B 142

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. So how do we overcome the divergence of our media exposure?

Communications 206

Communications Television Transportation Study 206

Agility PR Solutions

JUNE 23, 2024

In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles.

Ethics 106

Ethics Tools Trends Strategy 106

Agility PR Solutions

JUNE 9, 2024

Storytelling in marketing refers to the art of crafting compelling narratives that resonate with the target audience, transcending mere product promotion to evoke emotions and forge lasting connections.

Storytelling 106

Storytelling Publicity Marketing Consumer 106

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition. PR comes first.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. But in the ideal world, the two work together and reinforce one another to reach business goals.

Branding 195

Branding Brand Marketing Advertising 195

5W PR

MARCH 8, 2025

According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Refine these stories through repetition while keeping them fresh with current references and applications. Each piece of content should demonstrate your expertise while providing real value to your audience.

Branding 78

Branding Brand LinkedIn Case Study 78

Agility PR Solutions

JUNE 5, 2024

Personalization refers to tailoring marketing efforts to meet individual customer needs, preferences, and behaviors. It stands as a cornerstone for enhancing customer experiences and fostering stronger connections between brands and consumers.

Marketing 101

Marketing Meeting Consumer Strategy 101

Melissa Agnes

SEPTEMBER 4, 2014

Alternatively, we often recommend the “stick,” which we usually label to refer to a cease and desist letter. In short, negative reviews can be very harmful and they are being increasingly relied upon by consumers. This often results in a happy customer, and possibly an updated review (or even removal of the original).

How To 238

How To Wikipedia Viral Course 238

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Don’t neglect references. Look for relevant experience. This is an obvious first step, but it’s worth repeating.

Energy 136

Energy Agency B2B Leadership 136

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Or, you may be able to refer to a colleague or mutual journalist friend to help them make the connection. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Agility PR Solutions

SEPTEMBER 30, 2024

B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses. Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing relationships with different companies.

B2B 96

B2B B2C How To Construction 96

Melissa Agnes

MARCH 20, 2014

Simultaneously, I mobilized a team to cross-reference our customer database with SalesForce.com so they could research any missing phone numbers. It was an uncomfortable and time-consuming process, but I wanted our customers to know I really cared. It’s essential to apply that same transparency to your customers.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238