The Resolution Blog

JULY 9, 2018

Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. Can it be turned into a blog?

Retail 168

Retail International Internal Twitter 168

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Retailers lead, the regulated follow. Retailers inherently understand the incredibly value of going direct-to-consumer, especially in this highly competitive space. How many choices in utilities does the average consumer have?

Social Media 125

Social Media Study Blogging Company 125

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Effective CSR campaigns go much deeper than having your company write a check each year. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

Cision

APRIL 27, 2016

I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment. Technology has changed the business model. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Newsfile

NOVEMBER 14, 2023

73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Retail Energy Product Launch 116

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. The UML is an occasional roundup where I discuss three links I think are worth your reading while and present them here for your review.

Sports 117

Sports Advertising Advertising Survey 117

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below.

Small Business 98

Small Business Writing Engineering Infographics 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Nothing creates better PR writers than a rigid writing schedule. Start by knowing who your audience is and what they care about. Scale content through smart repurposing.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Stephen Waddington

JUNE 17, 2021

Internet use in the UK Internet inequality The internet and young people Communication Entertainment Retail News and information Influencer marketing Dan Slee has also pulled out headline from the report. Write and design for the smart screen if you aren’t already. It is an incredible planning resource. Internet use in the UK 1.

Retail 88

Retail Mobile Facebook Instagram 88

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. Retail companies the world over are taking to holistic commerce and everything it brings to the table. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before. Hello, WUL readers!

Mobile 105

Mobile Community System Social Media 105

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. Wouldn’t that make an epic impression on consumers? Is it simply a consumer sharing love for the product? When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you.

Branding 100

Branding Brand YouTube Social Media 100

Cision

MARCH 14, 2016

What’s more, several major industry sites ran the story, too, and within a week, governments and major retailers were asking how they could get the energy software. If a story only has two or three of the four P’s, they won’t write it. About five or six years ago, it was tremendously popular among consumers. Conclusion.

Storytelling 120

Storytelling Skype Energy Software 120

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Practical value.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

DECEMBER 10, 2014

you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Conclusion.

Social Media 120

Social Media Facebook Twitter Print 120

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 130

Film Marketing Sports Hotels 130

Polaris

JULY 31, 2014

For example, many thought-leading journalists and bloggers use Twitter (and other social platforms) to promote their latest published writing. For consumer marketers that sell products through traditional retail channels, drawing the connection with the bottom line is even more difficult.

Social Media 103

Social Media Marketing Media Twitter 103

Cision

AUGUST 10, 2015

Dragon NaturallySpeaking retails for $99. This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Do you know what technology consumers expect to see when traveling?

Software 120

Software Mobile Video Examples 120

Beyond PR

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). PRSA member. Find him on Twitter @jimdougherty.

Facebook 63

Facebook Video How To Retail 63

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Advertising 100

Advertising Agency Advertising Twitter 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

The Stalwart Blog

MARCH 2, 2017

The San Diego NBC Station was producing a news segment centered around issues that a viewer raised to the consumer watchdog team about recent purchases at one of my client's locations. All furniture retailers were getting targeted. The story wasn't unique to Jerome's. My client thought otherwise.

Report 60

Report Retail Interviews Local 60

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. You could write a story around it and then do some link outreach to major pubs in each country. As I write this, its currently freezing rain and snowing here, which has closed all of the schools.

Digital PR 62

Digital PR Pitching Study Google 62

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. Netra helps brands and agencies better understand and reach their ideal consumers by analyzing billions of consumers’ photos—and identifying their activities, interests/passions, key life events, demographics of their tribe, and brand preferences. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. 3) Connect: beyond a media contact database. 8) History and backstory.

Software 130

Software Tools Publicity System 130

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. Before you sit down and write your holiday content, think about your intended audience.

Banking 62

Banking Retail B2B Writing 62

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

How To 60

How To Film Pitching Guidelines 60

OnePitch

MAY 24, 2022

Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew. Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. At the end of the day, if I want to write the story, if I think it’s interesting, I’m going to write it.” . [00:06:37]

Retail 52

Retail Pitching Fashion Writing 52

Buzzstream

JANUARY 15, 2025

So, as we started collecting that, we started seeing trends within the market generally, which is kind of what we were after, but also individual retailers, right? And so we just started writing them down and eventually stumbled across a couple of sites that have. Does it get passed off to writers who are going to analyze and write it?

Viral 62

Viral Digital PR Pitching Data 62

Mindful Marketing

DECEMBER 28, 2019

Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind.

Fashion 67

Fashion Energy Chemicals Retail 67

Stephen Waddington

JANUARY 27, 2019

It provides data and insights about the content that people are consuming around the internet. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. Currents spots white space for conversation and content Parsle.ly added a white space feature to its Currents tool.

Handbook 60

Handbook Instagram Government Community 60

Waxing UnLyrical

MAY 31, 2018

Now think about this: how many blog posts do YOU write for clients every day? So using your own original writing, pictures, and videos can minimize the risk of copyright infringement, but what about other popular tactics, like giveaways? In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers

Creativity 80

Creativity Video Interviews Blogging 80