Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. In a digital world overflowing with content, Porsche's journey of storytelling is a beacon of innovation.

Storytelling 78

Storytelling Data YouTube Strategy 78

Communications Conversations

OCTOBER 25, 2017

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121

YouTube Television Banking Corporate 121

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners.

Video 149

Video Case Study Agriculture B2B 149

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube. YouTube has over a billion users.

Video 120

Video Strategy YouTube Marketing 120

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story.

Brand 104

Brand Branding How To Measurement 104

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. While the social titans haven’t officially declared war on YouTube or Vimeo, their actions hint at a raging battle. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling.

Video 120

Video YouTube Mobile Advertising 120

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. But there are storytelling opportunities that the incumbents don’t have. Here are some tips based on tech PR experience.

Brand 136

Brand Branding How To Storytelling 136

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Contently - Strategy

JUNE 18, 2024

million YouTube views—it’s both beautifully shot and emotionally affecting. It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. It’s no wonder the film has amassed over 4.7 ’” Focus on real people (or animals!)

Storytelling 52

Storytelling Examples Brand Branding 52

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. Your customers will see it and want to spend more.

Viral 110

Viral Video Strategy YouTube 110

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. I go back to the consumer. The consumer is begging for transparency and authenticity from brands and businesses they buy from and deal with.

Video 0

Video Facebook YouTube Consumer 0

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Meanwhile, consumers seem to be screaming that they want better customer service!

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Prowly

FEBRUARY 13, 2025

You can foster trust among consumers and attract new clients thanks to positive online reviews and a sterling business's reputation. This online reputation management tool may be particularly beneficial for companies that aim to enhance their media relations and boost their storytelling capabilities. How to do it?

Software 104

Software Reputation Examples How To 104

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

Survey 144

Survey Measurement Public Affairs Storytelling 144

Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 88

Social Media YouTube Instagram Trends 88

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

MaccaPR

NOVEMBER 24, 2014

Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Consumer, business or trade media relationships. 13 visual storytelling tips and the. Consider that as of last week: Taylor Swift had 46.5 million Twitter followers. RedBull had 45 million Facebook fans. Sales leads.

Social Media 82

Social Media Media YouTube Film 82

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.

Automotive 117

Automotive Mobile Video Interviews 117

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Same with golf balls, glow sticks, and iPhones.

Video 109

Video How To Education YouTube 109

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Beauty influencers, often makeup artists, skincare enthusiasts, or beauty enthusiasts themselves, have built substantial followings on platforms like Instagram, YouTube, and TikTok.

Industry 78

Industry Marketing Storytelling Consumer 78

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Audiences around the world now consume video on the platforms they prefer, making syndication an essential skill to master. Stream video straight into the feeds they scan daily.

Video 119

Video Communications Strategy Product Launch 119

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Consumers love short and punchy. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. We love it!

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

FEBRUARY 21, 2017

Focusing on awesome storytelling to captivate readers. Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums. Focus on non-fiction storytelling. Look for opportunities to share consumer’s content to get them more involved and feel connected with your brand.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. iTunes and YouTube don’t deduce context from audio alone. Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. These authentic emotions increase trust and make people want to engage and convert from consumer to customer.

Video 62

Video YouTube Social Media Storytelling 62

Contently - Strategy

JULY 30, 2024

The sad state of consumer trust According to data from Qualtrics XM Institute , just half of consumers have confidence in the companies they do business with. Social media stalwart YouTube is currently the platform Americans trust most for social commerce. I don’t know what the next six months hold.

Brand 83

Brand Branding Reddit SEO 83

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. “We really want to grow this audio form of storytelling,” said Bennefield. “We know that more and more people are consuming podcasts.”

Travel 76

Travel Hotels Storytelling Content Marketing 76

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms.

Brand 78

Brand Branding How To Product Launch 78