NewsWhip

JUNE 2, 2020

CASE STUDY. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. Marketing and Advertising.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”.

Viral 119

Viral Marketing Web Case Study 119

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice.

Brand 213

Brand Branding Storytelling Airlines 213

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. Nina Jankowicz has made a career out of misinformation — but in a positive way.

Communications 177

Communications Government Viral Radio 177

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). But even so, how did the study arrive at that 95:5 number? That makes sense. I couldn’t agree more. >>>

B2B 159

B2B Marketing Advertising Advertising 159

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision. According to Forrester, a one-minute video is worth 1.8

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. Everywhere you went, the vendor had more power than the consumer,” said Moore. “As We have democratized information.

Communications 170

Communications Marketing Enterprise Case Study 170

Cision

FEBRUARY 22, 2016

One study in Frontiers in Psychology describes the power of anchoring descriptions to prominent items first when describing new concepts. This study was literally done with “Where’s Waldo” pictures and demonstrates people’s preference for recall before introduction. Tell me you love me (or tell me I love you).

Writing 144

Writing Study Viral Consumer 144

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. Typically clients should be asking who is our target customer and what media do they consume. You can do your own PR!

Skype 149

Skype Interviews Viral B2B 149

PRSay

JANUARY 6, 2021

During the pandemic, for instance, Melissa & Doug provided desperate parents with a Stuck at Home guide ; Razer empowered oft-shamed gamers with its Stay Home and Game On messaging and donations; State Farm gave consumers money back ; and Martha Brook offered small ways to support small businesses and practice self-care.

Communications 199

Communications Viral Fashion Public Affairs 199

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. The study looked at the different networking and communication models between baby boomers and Gen Y, who grew up with the ‘hierarchy’ value model, and millennials and Gen Z who have created the ‘networking’ model.

How To 120

How To Marketing YouTube Study 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Cyprus may be on to something… 3.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. That study that shows ice cream enhances mental performance – who funded it? Follow the money. There’s nothing wrong with this.

Publicity 120

Publicity Storytelling Journalism Viral 120

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow What’s not to like?

Measurement 156

Measurement Case Study Creativity Course 156

5W PR

OCTOBER 21, 2019

Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. In fact, studies show that ads can actually be more effective with a more minimal, less intrusive approach.

Advertising 76

Advertising Advertising Marketing Viral 76

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

FEBRUARY 3, 2021

For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. The dream scenario for campaign coverage is along these lines: The article features who the study was conducted by. Case studies. Statistics. Expert tips pitches.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Meet people where they are. Take the politics out of it,” she said.

Social Media 120

Social Media Conference Media Corporate 120

Shift Communications

APRIL 11, 2018

Most recently, Facebook just experienced the classic example of a crisis communications case study. The company lost about $37 billion in market value, Mark Zuckerberg is to testify before Congress, and consumers are pursuing a movement to #deletefacebook (which some say is impossible ). This led to mass outrage toward the company.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Every product can’t go viral or generate a lot of word-of-mouth buzz. The purchases generate points which trigger more purchases. ” 3.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Prohibition

SEPTEMBER 13, 2022

Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty. They know how to create viral, unique content and create positive associations to a brand that ensure users are already warmed up to the product or service. Bigger engagement rate.

Brand 118

Brand Branding Video Social Media 118

Contently - Strategy

AUGUST 30, 2022

Did one of your whitepapers go viral—backlinked by many notable websites? consumers are choosing to tune in. According to a recent study by The Infinite Dial , over 209 million people listen to online audio content every month. Is there a YouTube video that garnered thousands of organic views? How to repurpose audio content.

eBook 143

eBook YouTube Video Social Media 143

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

AUGUST 12, 2020

That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies. At the same time, Cision’s study showed that more than 63 percent of journalists value press releases and news announcements. Create relatable and interesting content.

Healthcare 88

Healthcare Strategy Communications Policies 88

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral. It seems obvious, but the simplicity of the beginning, middle and end with challenges addressed by solutions, is just the way our brains like to consume.

Wikipedia 62

Wikipedia Viral Reputation Internal 62