Remove Consumer Remove Television Remove Viral
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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. That’s empowering to regular consumers. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. Yeah, neither did anyone else.

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! About a week ago, before a Consumer Behavior class, one of my students asked, “Dr.

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A brief guide to short-form video for brands

NewsWhip

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers, it’s in the same viral sphere as Duolingo. Long-winded promotional copy and “swipe to learn more!”

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Consumers are attracted to making purchases from dependable brands. The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Share Tweet Share.

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Behind the Headlines With Brenda Urban

Cision

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. to viral social media campaigns. . What was being on the Bravo series, “Eat, Drink, Love” like?