Make the Most of the World's Biggest Tech Show: How to Prepare for CES
Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
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Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
ImPRessions - Crenshaw Communications
JULY 13, 2022
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
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Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. How do you want your consumers to feel when using your product or service? At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.
Konnect Agency
MARCH 15, 2023
With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
Landis PR
NOVEMBER 21, 2022
Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.
5W PR
AUGUST 31, 2017
With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. Following CONNECT INDIE, a press preview was held on Aug. Beauty Ingestibles.
Konnect Agency
FEBRUARY 16, 2021
One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.
Polaris
DECEMBER 9, 2014
According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Read more here. Content Marketing'
The Hoffman Agency
FEBRUARY 17, 2020
Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?
Polaris
DECEMBER 30, 2014
Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Have a conference, trade show, or other special event to promote? By using visual content, brands can resonate emotionally with audiences and help them learn more about their business.
The Hoffman Agency
JUNE 22, 2020
In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?
5W PR
SEPTEMBER 27, 2017
Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.
5W PR
DECEMBER 18, 2019
This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.
Contently - Strategy
JULY 20, 2020
One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. buyer consumes before—and after—she talks to sales. A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. In reality, it was more like a therapy session.
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective?
5W PR
JULY 1, 2024
Consumers have an amplified interest in science-backed, clinically tested, safe & effective solutions for skin. As clinically backed skincare brands continue to evolve and expand their offerings, it’s important to know how to keep your consumer “at your shelf,” especially when certain SKUs are discontinued.
Cision
FEBRUARY 19, 2016
CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. If you are at a trade show, don’t be afraid to set up a face-to-face meeting. In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Know Your Product or Topic.
Landis PR
NOVEMBER 15, 2021
LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.
5W PR
JULY 3, 2024
These colorful, creative packages are not just eye-catching but also eco-friendly, aligning with the growing consumer demand for sustainability. Consumers are increasingly prioritizing these aspects in their purchasing decisions, and industry experts acknowledge this shift.
Business Wire
FEBRUARY 2, 2018
This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more.
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. With these, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations win.
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.
5W PR
JUNE 10, 2024
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. INFLUENCER PROGRAMMING Consumers and media are increasingly turning to social to discover brands, products, and trends.
Remote PR Jobs
FEBRUARY 27, 2022
If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. If they are well known for covering one “beat,” such as personal finance or consumer electronics, they likely have lots of articles that make it easy to track.
Bianchi Biz Blog
JANUARY 18, 2024
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.
5W PR
JULY 31, 2023
This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.
MaccaPR
AUGUST 10, 2020
Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?
Beyond PR
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. How do you want your consumers to feel when using your product or service? At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.
Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking.
5W PR
JULY 13, 2023
Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being.
Bianchi Biz Blog
SEPTEMBER 30, 2021
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. There’s just too much going on and too much competition.
Bianchi Biz Blog
JUNE 29, 2023
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Regarding that “packed room,” keep in mind that people attend panels for the discussion. Healthy panel attendance requires a lot of elbow grease.
Bianchi Biz Blog
AUGUST 19, 2021
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
Sword and the Script
NOVEMBER 30, 2021
B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. B2B buyers require an omnichannel marketing approach. 28% “peers/colleagues,”. 27% “web searches,”.
Burrelles Fresh Ideas
APRIL 16, 2024
The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.
5W PR
FEBRUARY 22, 2023
This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.
5W PR
SEPTEMBER 13, 2018
This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. They are raising the bar for authenticity in beauty and answering the needs of today’s diverse audience.
Konnect Agency
NOVEMBER 23, 2021
Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Hybrid Events. While the pandemic took the entire marketing and communications world by storm, it can be argued that the hardest hit segment was in-person events.
MaccaPR
FEBRUARY 7, 2022
Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. There’s always a creative solution.
Communications Conversations
MARCH 29, 2019
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.
PR Fuel
JULY 14, 2021
Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. It can also help you communicate your company values.
5W PR
APRIL 13, 2020
However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.
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