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Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
Launching a product at a tradeshow can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next tradeshow. Will the product be ready for show time?
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. CES has created a ‘show-within-a-show’ for vehicle technology.
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
And that environment of change has also extended to the industry’s longstanding events and tradeshows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.
One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. View things from other perspectives – that of the reporters and of the end consumer. Attend industry events – tradeshows, webinars, conferences, etc. – PR Pros are News Junkies.
Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.
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