Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Branding 208

Branding Brand Consumer Transportation 208

5W PR

MAY 8, 2023

The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases.

Consumer 88

Consumer Communications How To Transportation 88

5W PR

DECEMBER 17, 2024

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. Mobile-First Strategies The increasing reliance on mobile devices has transformed the way consumers interact with brands, including casinos.

Mobile 78

Mobile Marketing Transportation Data 78

Cision

MAY 23, 2016

Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. All of these are some combination of not driver-friendly, very public-transportation friendly, with a large number of visitors.

Communications 206

Communications Television Transportation Study 206

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations.

Hotels 198

Hotels Mobile Travel Technology 198

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Their singular platform makes it easy to compare different transportation options and routes available, as well as pricing, without switching between websites and computer tabs.

Travel 103

Travel Technology Transportation Airlines 103

5W PR

MARCH 13, 2024

Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation. Special offers tied to seasonal trends or specific occasions can create a sense of excitement and urgency for consumers.

Travel 78

Travel Consumer Strategy Transportation 78

PRSay

JULY 9, 2020

Here are some resources that support the panelists’ discussion: Nielsen Report on Asian American consumer insights. Moderated by PRSSA President Carolyn Lok, the webinar was a lively, frank discussion of how professionals and students can be better allies and stewards of diversity in public relations.

Community 160

Community Communications Transportation Employee 160

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. I’m interested in stories that matter to regular people navigating the rapidly changing world of transportation.

Meeting 86

Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 111

Automotive Technology Transportation Trade Shows 111

5W PR

JANUARY 10, 2020

Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. Their products will transport you out of your living room and into the content you’re enjoying. The event features over 250 conference sessions, as well as a showcase with more than 4,500 exhibiting companies. Office Essentials.

Transportation 136

Transportation System Mobile Consumer 136

PR 20/20

OCTOBER 30, 2014

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. Today’s consumer doesn''t need to own. Two prime examples: the increasing popularity of shared music, like Spotify , shared spaces, like Airbnb , and shared transportation, like Lyft.

Content Marketing 78

Content Marketing Transportation Marketing Conference 78

Melissa Agnes

MARCH 14, 2015

million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. the new US Department of Transportation’s decision that allows musicians to bring guitars onboard all US airplanes) – and a whole bunch more.

Airlines 113

Airlines Crisis Management Transportation Crisis 113

Agility PR Solutions

AUGUST 29, 2019

Today’s consumers clearly prioritize substance over flash from brand retailers.

Retail 74

Retail Transportation Policies Consumer 74

5W PR

SEPTEMBER 8, 2019

Marketing to consumers is challenging, that goes without saying. Now, brands have even less time and space to work with when it comes to connecting with consumers. Other users may utilize public transportation to get to and from their place of work each day. Not sure where to start in understanding consumer behavior?

Transportation 74

Transportation Advertising Advertising Consumer 74

Cision

JULY 13, 2016

Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. There are too many benefits of digital to list, but a few top ones for me include easy performance metrics tracking, retargeting, geotargeting, animation and the ability for a consumer to click to explore more or take action.

Print 120

Print Tourism Transportation Film 120

5W PR

FEBRUARY 7, 2020

The brand urges consumers to ‘choose used’ and join them as a member of the resale revolution. They’re transforming the way consumers think about buying secondhand while supporting the environment. They want their consumers to know just how much it costs to make their clothing, from materials to labor to transportation.

Fashion 88

Fashion Transportation Ethics Trends 88

Bianchi Biz Blog

MARCH 30, 2023

subscribers Overview: Focused on the future of transportation, EV Pulse shares information in a way that’s easy to understand to the everyday consumer and enthusiast. 188K subscribers Overview: Electrek is a news site tracking the transition from fossil fuel transportation to electric and the surrounding clean ecosystems.

YouTube 83

YouTube Mobile Automotive Transportation 83

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

5W PR

JULY 12, 2023

This way they can cater to the evolving preferences of consumers. By subscribing, consumers can have their favorite beverages delivered directly to their doorstep on a regular basis. Data and Insights Subscription services offer valuable data and consumer insights. Offering subscriptions provides convenience to customers.

Branding 78

Branding Brand Transportation Consumer 78

Burrelles Fresh Ideas

MARCH 19, 2024

In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences. This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% since last year.

Travel 92

Travel Trends Tourism Transportation 92

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Business environment in South Korea Korea is the world’s 13th largest economy. Cultural Sensitivity: Korea has its own unique cultural norms and values.

YouTube 95

YouTube Marketing Local Chemicals 95

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

PRSay

MAY 17, 2019

Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. During his talk, McNeill discussed his company’s pro-mass transit efforts , including putting $50 million into local transportation initiatives in U.S.

Small Business 109

Small Business Retail Transportation Technology 109

5W PR

APRIL 19, 2023

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. The Americans with Disabilities Act (ADA) was signed into law in 1990.

Internal 88

Internal International Transportation Employee 88

Mindful Marketing

JULY 27, 2018

” Our course, what all of these companies have in common is their use of the distinctive duck boat, a World War II-era vehicle used to transport troops and supplies from ship to shoreline during beach invasions. As a sharp businessperson, she would likely appreciate the tours’ strong consumer demand.

Transportation 85

Transportation Travel Company System 85

Contently - Strategy

AUGUST 17, 2020

For live video to succeed, it has to offer something consumers can’t get anywhere else. When Italy locked down, they transitioned to live streamed pasta making classes called Nonna Live that could transport people virtually to their Italian home. .” The main requirements? Easy accessibility and opportunities for engagement.

Travel 145

Travel Video Industry Tourism 145

Bianchi Biz Blog

OCTOBER 28, 2021

More than 180 companies from the transportation and vehicle tech industry have committed to the show, including GM, Daimler AG, Fisker, Turing Auto, Waymo and more. But early indication looks to be positive, especially for automotive and mobility companies. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

B2B 120

B2B B2C Facebook Storytelling 120

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? These expensive and largely consumer-driven upgrades also have contributed to rising college costs. So, is a college degree expensive? Is it worth the cost?

Education 126

Education Financial Transportation Engineering 126

Mindful Marketing

DECEMBER 21, 2020

The iPhone 12 packs many impressive features including an A14 bionic chip, an edge-to-edge OLED display, a ceramic shield, and night mode, but consumers won’t find in the box two items they’ve come to expect with any iPhone: EarPods and a charging adapter. It can be convenient to have more than one charger (e.g.,

Wireless 85

Wireless Policies Transportation Consumer 85

Bianchi Biz Blog

APRIL 4, 2022

EV Pulse is our flagship property covering the entire gamut of electrification in transportation. I recently drove the first retail consumer Ultium platform product — the Hummer EV — and it’ll be great to look back on it from a historical context and and be able to say “I was there, and this what it was like.”

Groups 96

Groups Meeting Automotive Media 96

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Podcasts, music streaming, and audiobooks transport people to sonic landscapes, weaving emotions and narratives through the magic of sound.

Media 78

Media YouTube Transportation eBook 78

PR for Anyone

APRIL 24, 2024

While it’s great to enjoy blueberries from Mexico in the winter, she acknowledges that picking fruits early and ripening them during transportation can sometimes compromise their nutrient content. She stresses the importance of being an educated consumer, reading labels, and making informed choices about what goes into our bodies.

Exercises 130

Exercises Leadership Education Transportation 130

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show.

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57