ImPRessions - Crenshaw Communications

APRIL 9, 2019

Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Take it from Buzzfeed’s David Mack and Tampa Bay Times’ Kathryn Varn (to pick just two): what seems difficult and time-consuming at the outset will save pain in the long run.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. Twitter Spaces is seeking to offer a more inclusive environment. Instagram Reels .

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? Let us know on Twitter @colleeno_pr ! . Fifty-five percent (155 million) of the US population has listened to a podcast.

Consumer 193

Consumer Journalism Training Twitter 193

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. Where’s that “replacement Twitter” we asked for, anyway? But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how? Is PR Right for me? ”

Government 35

Government Agency Consumer Agriculture 35

Cision

NOVEMBER 28, 2016

Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. What I want to do in this post is take a look at who is using Twitter and how the way they interact on the platform is important to how you reach them.

Twitter 0

Twitter How To Social Media YouTube 0

Contently - Strategy

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

Social Media 109

Social Media Privacy Branding Brand 109

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 276

Survey Social Media Reddit Media 276

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Wei Cai, UMASS at Amherst Undergraduate Student. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

Onclusive

SEPTEMBER 14, 2021

The addition of social listening capabilities enables communications teams to monitor across the most important social platforms, including Twitter, Facebook, Instagram, YouTube, and TikTok.

Media 369

Media Software Pitching YouTube 369

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. On Tuesday, February 17, 2015 at 8:30 p.m. Event PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Media moves on Twitter. Pro tip: to stay up-to-date on media moves, keep an eye out for announcements on Twitter. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. The newscycle is 24/7, but opportunities like these are easy wins for coverage.

Agency 310

Agency B2B B2C Pitching 310

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. ·

Crisis 312

Crisis Twitter Community Conference 312

Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

Twitter 102

Twitter Consumer Newspapers Social Media 102

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. BlueSky’s emphasis on privacy can enhance your brand’s reputation among increasingly privacy-conscious consumers.

Social Media 117

Social Media Privacy Media Twitter 117

Cision

APRIL 27, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. B2B marketers are starting to glean a lot of insights of this kind from LinkedIn and Twitter.

Storytelling 146

Storytelling Data B2C B2B 146

Prowly

APRIL 23, 2025

Trust and reputation hinge on this perception, as it directly impacts consumer sentiment and media coverage. This incident highlighted how poor customer treatment and inadequate crisis management can erode trust, damage reputation, and influence consumer sentiment for years. A negative brand perception example in a nutshell. #2

Publicity 104

Publicity Branding Brand Airlines 104

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To B2C Storytelling Measurement 282

Deirdre Breakenridge

MARCH 14, 2018

For example, I am a Twitter chat “addict.” I frequent other people’s Twitter chats as a guest. Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. For example, I participate in at least two Twitter chats in my field every single week.

Education 224

Education Community Social Media Energy 224

Deirdre Breakenridge

JULY 28, 2014

There are certain times of the day you can designate to social media participation, so that it doesn’t become all consuming for you. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc., If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion.

Meeting 341

Meeting Interviews Software Energy 341

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

Twitter 106

Twitter B2B Branding Brand 106

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

OCTOBER 29, 2018

People took to Shea Moisture’s Facebook page and Twitter and began to say things like “Shea Moisture is cancelled,” “Shea Moisture is a sell out,” and “I’m throwing my products in the trash!” The first is to acknowledge and accept that the campaigns are not about the companies, they are for the consumers.

Advertising 295

Advertising Advertising Twitter Communications 295

Cision

AUGUST 14, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company. Share videos from YouTube to Facebook or Twitter.

Writing 310

Writing How To Infographics Pinterest 310

Onclusive

AUGUST 28, 2019

90% of consumers say they rely on editorial reviews and press coverage to make purchase decisions (Nielsen). It’s no surprise that consumers would trust an independent 3rd party review over your ad. Amplifying earned media is an efficient way to engage consumers with content that’s already been created on your behalf.

Media 240

Media LinkedIn Retail Consumer 240

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

HARO is daily email newsletter outlining requests for sources or experts on specific topics from journalists, ranging from technology, healthcare, consumer and business. Let me know on Twitter @colleeno_pr. It is a great way to connect with new journalists for media coverage! — What are your must read daily newsletters?

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. This is particularly true for B2B PR and marketing teams.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. The same is true for review sites like Yelp, TripAdvisor, Angie’s List, Glassdoor, Consumer Affairs, G2Crowd, TrustRadius, Spiceworks, or any of the hundreds of industry-specific rating platforms. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Cision

DECEMBER 11, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company. Share videos on YouTube, Facebook and Twitter.

Writing 293

Writing How To Infographics Pinterest 293

Communications Conversations

APRIL 17, 2020

Steak Umms takes a (big) stand on Twitter. But, the brand’s decision to use its Twitter account as a voice of reason in a sea of disinformation during the oubreak was a bold one. Coke devotes its Twitter feed to help the needy. Especially given consumers are looking for brands to take leadership right now.

Social Media 198

Social Media Branding Brand Employee 198

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits.

Leadership 282

Leadership Social Media Facebook Trends 282