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Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Engagement: You’ve got press coverage — now what?
You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.
Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior.
Journalists and consumers crave videos. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data.
This content can take the form of articles, videos, infographics, webinars, and more. This level of personalization increases engagement and helps build stronger connections with consumers. Social media and review platforms empower consumers to voice their opinions openly.
Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Read transcript. Paul: Oh, great.
On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.
Did one of your whitepapers go viral—backlinked by many notable websites? consumers are choosing to tune in. If your brand hosts webinars , publishes YouTube videos, or produces any other form of video content, here’s how you can repurpose it. Is there a YouTube video that garnered thousands of organic views?
Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . This keeps the topics they explore relevant, specific, and consumer-centric. .
Iona Townsley of PR consultancy Heroine and Annie Shortland of BuiltVisible compile hundreds of campaigns each month broken up by industry: For someone like me, finding campaign examples to include in posts or for inspiration is always a time-consuming process. The feature I love that The Grapevine team does is their year-end report.
The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.
These days, we need to be considering how we’re going to take our content and power it up to viral status. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”
It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content.
Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. MAY 7, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. Lauren: Yes.
This is big news in how your coverage is found, viewed and consumed online. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. I hosted a PRSA webinar back in July providing actionable steps to take. Get up to date here.
Journalists and consumers crave videos. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data.
When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. Your content will not go viral and you shouldn’t try. Base hits, not home runs.
Content is evolving and so are the ways in which people consume it. Promoting various events and webinars. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Guest Post by Taral Patel. Let’s face it. Writing a post about your business or service.
You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Sian also summed this up in the JBH webinar saying, “Give us everything we need to use your piece. Pitches can make or break a PR campaign.
Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.
The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.
It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. However, I found this far more time consuming as the tool also doesn’t allow for pulling media lists for broader pitches in the free version. Prospecting. Catching missed coverage.
Watch webinar. And I would say you get on the other end of our Kivvit partnership and me being on this webinar, it’s pretty indicative of what we look for when we bring on a new tool or technology. Zach, I love having you on these webinars. Please do join us on our next webinar. Read transcript. Brett Lofgren.
Did one of your white papers go viral or get backlinked by many notable websites? If your brand hosts webinars , publishes YouTube videos, or produces any other form of video content, here’s how you can repurpose it. Is there a YouTube video that garnered thousands of organic views? Which podcast episodes have the most downloads?
Watch webinar. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. May 21, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. That’s a new world.
Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. 28 webinar hosted by PRSA’s Dallas Chapter. “We
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