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PR Measurement Best Practices – Part 2

Onclusive

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Engagement: You’ve got press coverage — now what?

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370
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How to do Brand Research in 2025? A Guide with Real-Life Examples

Prowly

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior.

Examples 104
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10 Types of Content That Drive Demand & Boost Engagement

Cision

Journalists and consumers crave videos. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data.

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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This content can take the form of articles, videos, infographics, webinars, and more. This level of personalization increases engagement and helps build stronger connections with consumers. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78
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#14: What happens when influence outshines advertising?

NewsWhip

Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Read transcript. Paul: Oh, great.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.