Presspage

MARCH 18, 2025

New research shows 60% of consumers prefer sustainable tech - heres what that means for [industry]. Refine it by prompting AI to act as a journalist and provide feedback: Example prompt: Write a media pitch for a story about [XYZ] to get coverage. Imagine youre a journalist covering [specific beat]. Book a demo today!

Examples 78

Examples Pitching Writing How To 78

Business Wire

DECEMBER 7, 2020

But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas.

Writing 265

Writing Blogging Consumer Communications 265

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Objectives Increase brand awareness by 25% among eco-conscious consumers aged 25-40 within six months. Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1.

Writing 104

Writing Communications How To Internal 104

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 176

Survey Social Media Consumer Media 176

Agility PR Solutions

AUGUST 25, 2022

With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter deeply to consumers.

Reputation 157

Reputation Writing Branding Brand 157

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 305

Blogging Writing Consumer Media 305

PR Fuel

DECEMBER 3, 2024

According to an article posted by The Office of Advocacy, there are over 33 million small businesses in the country, each one vying for the attention of consumers. A good public rel… Read more The post Effective Public Relations Writing: A Complete Guide appeared first on eReleases.

Writing 52

Writing Publicity Small Business Consumer 52

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211

PRSay

MARCH 25, 2025

Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story. To write the book and go through all the steps has shown me the complexities of writing. Thats what I wanted to do here.

Pharmaceuticals 87

Pharmaceuticals Writing Storytelling Exercises 87

PR Fuel

APRIL 28, 2022

Why write press releases, though? Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services. Traditional marketing materials like billboards and flyers can appear in front of any local consumer. Why write press releases? Gain Online Exposure.

Writing 102

Writing SEO Consumer Crisis 102

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

FEBRUARY 18, 2025

At a high level, for example, the difference between consumer and business tech is easy to see. People who cover business tech dont typically cover consumer tech and vice versa. Theres a lot of nuances to covering tech that cannot be ascertained from a media list.

Media 129

Media Pitching Media Relations Strategy 129

Agility PR Solutions

APRIL 3, 2024

As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage.

Writing 110

Writing Branding Brand Consumer 110

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity Web 353

Deirdre Breakenridge

JULY 28, 2014

There are certain times of the day you can designate to social media participation, so that it doesn’t become all consuming for you. With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc. to free up more time in your day. #3:

Meeting 341

Meeting Interviews Software Energy 341

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here. It never fails.

Mobile 201

Mobile Education Writing Engineering 201

Remote PR Jobs

FEBRUARY 27, 2022

If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing. What has the report / analyst been working on lately? Have they recently covered a topic that matches what your company does?

Writing 130

Writing How To Interviews Pitching 130

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

Retail 245

Retail Twitter Real Estate Trends 245

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post. I do carve out a little time to read books at night. That’s a miracle.

Google 157

Google Course Survey YouTube 157

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Many journalists won’t write these types of stories without participation from both parties. Influencer content isn’t just for consumer brands. While case studies are clearly self-serving, if the story is good enough, they will find a good home. But for us they’re a tried-and-true way to showcase what our client companies can do.

Case Study 390

Case Study B2B Study Interviews 390

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about. It’s not really me as much.”

Pitching 104

Pitching Consumer Trends Viral 104

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. When you write content piecemeal, you sometimes can’t see the bigger picture of what you’ve written as easily as having it all laid out on a calendar.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

MARCH 8, 2025

Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques. Write blog posts that expand on your keynote themes. Start with a compelling headline that states your expertise and value proposition.

Branding 78

Branding Brand LinkedIn Case Study 78

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Cision

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? The AP is one of a handful of organizations working to debunk misinformation on Facebook, flagging content they’ve determined is untrue and writing a rebuttal, which then appears with the original, disputed story when people see it on Facebook.

Facebook 303

Facebook Newspapers Local Crisis 303

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). It’s a pizza party, not a state dinner. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. French journalists do not talk or write about the same company every other day. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90