Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 119

Media Relations Report Industry SEO 119

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

International 44

International Internal YouTube Nonprofit 44

Prowly

FEBRUARY 26, 2025

Here are some of the best choices: Semrush: an all-in-one digital marketing tool that helps companies analyze their online presence. In terms of digital PR, Semrush is great for backlink analysis, organic traffic tracking, content marketing, and competitive benchmarking. How to create buzz ethically?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Good medicine, like good content , comes down to trust and results. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. He is passionate about purpose-driven content marketing and using outreach for good.

How To 78

How To Ethics Measurement Creativity 78

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Bianchi Biz Blog

JUNE 14, 2023

We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years industry, recognize that sometimes clients need a broader range of synergistic content marketing services than we have offered. a full-service integrated marketing communications firm.

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Media references are hard for several reasons.

B2B 82

B2B Media eBook Interviews 82

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 118

Agency Trends Marketing Survey 118

Sword and the Script

MARCH 10, 2020

If you enjoyed this post, you might also like: Repurpose Does Not Mean Regurgitate in Content Marketing. . >>> Looking for a B2B tech PR with expertise and execution? Give our services a try. Image credit: Unsplash.

Blogging 105

Blogging Company Journalism Study 105

Cision

NOVEMBER 6, 2015

How can you develop a transparent, ethical and mutually beneficial relationship with them? If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Who are the major YouTube influencers in your sector or specialty?

Video 120

Video Trends YouTube Television 120

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 61

Financial Banking Content Marketing Writing 61

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Everyone can see that the boundaries between media relations/publicity, social media marketing, event/experiential, inbound/lead generation and corporate communications have blurred beyond recognition. Blew my mind.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Hoyt Organization

JANUARY 8, 2024

Let’s look at the most interesting facts about the Gen Z market and consumers: They are self-aware and socially conscious. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 85

Consumer Social Media Education Advertising 85

Prohibition

JANUARY 18, 2020

How can I ensure my influencer marketing strategy is compliant? This, amongst other cases, brings to light the ethics and responsibility of PR and marketing professionals on social media influencer campaigns and the need for transparency when declaring when an advert is an advert.

Marketing 62

Marketing Advertising Advertising Social Media 62

Critical Mention

OCTOBER 29, 2019

Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Most importantly, PR pros should convey their messages honestly. PR pros are tasked with disseminating truthful messages and updates to the public.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

JANUARY 3, 2023

Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 113

Interviews Publicity Technology Social Media 113

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

ZudePR

JANUARY 26, 2016

It is important to remember that in this brave new world of content marketing, most of your business depends on who you know. Which brings us back to content marketing. Adrian, the designer: “Many designers adopt the language and mannerisms of their corporate clients: personally, I’ve never done this.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

DECEMBER 1, 2015

It’s all about giving students the tools to succeed in a marketing department or agency. The BrandLab coaches them about the work ethic that expected of them, showing up at the office early, following up when you receive an email or voicemail message and more.

Marketing 48

Marketing Advertising Advertising Agency 48

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. The line between UGC and branded content has gotten blurry. Gen Z is used to seeing branding everywhere.

YouTube 112

YouTube Instagram Ethics Film 112

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Point solutions are typically created by entrepreneurs to address an opportunity in the market.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search. There are a lot of strong opinions on the right answer to this question – and not very much data. The data supporting this point is pretty weak.

Blogging 126

Blogging Survey Google Engineering 126

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

NOVEMBER 19, 2024

By listening to and addressing the concerns of stakeholders, businesses can demonstrate transparency, accountability, and a commitment to ethical practices. It’s also useful as it enhances the reputation as a responsible corporate citizen. Building Trust Trust forms the foundation of any successful business relationship.

Brand 78

Brand Branding Employee Reputation 78