Content Marketing Corporate Trade Shows Writing 
Sword and the Script
DECEMBER 30, 2017
Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Not long after that I started this blog and began writing. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 3) The Future of Marketing Looks More like Public Relations.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
JANUARY 8, 2019
People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too).
Communications Conversations
APRIL 17, 2015
I realize everyone is writing about Periscope and Meerkat right now. ” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. To the tune of 3.65 million responses when I Google “Periscope app.” Sure, I see the upsides. Livestreaming events.
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.
Sword and the Script
MAY 14, 2016
A cloud technology vendor told me that trade shows were the number one source of leads for his company. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . In the course of my networking this week, I’ve had a number of conversations about leads.
PR 20/20
OCTOBER 5, 2017
Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Which forces marketers to answer a vital question. Lastly, the whole company must buy in.
Expert insights. Personalized for you.
71 
Let's personalize your content