Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 117

Content Marketing B2B Study Marketing 117

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar? Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

Creativity 88

Creativity Strategy Marketing Infographics 88

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 107

Banking Content Marketing Examples Industry 107

Sword and the Script

DECEMBER 23, 2017

Your brain brings you into the story and allows you think about courses of action and decisions you might make as if you were actually part of the story you’re reading about. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong.

Content Marketing 105

Content Marketing Marketing Storytelling Course 105

Polaris

NOVEMBER 20, 2014

creative agency. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Content Marketing' The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Livestream goes mainstream. Livestreams become mainstream.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? And social, with its free and open access; bountiful, ever-shifting demographic landscapes; bright, new shiny platforms; trolls and black holes, represents an ocean of opportunity marketers simply cannot afford to ignore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

Shift Communications

DECEMBER 2, 2014

However, there comes a time when we can no longer learn anything from courses offered after studying those books for years. Oh, the joy and freedom to be creative!). Account Manager, Marketing Technology. Content Marketing Social Media 2015 social media'

Social Media 165

Social Media Media Guidelines Study 165

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 74

B2B Content Marketing Trends Marketing 74

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 86

Resources Creativity Publicity Local 86

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 107

Survey Marketing B2B Content Marketing 107

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Educational Courses Are Lead Gen Machines. They wanted to create an educational program on inbound marketing for HubSpot customers. At the end of the course, they included an optional exam. At the end of the course, they included an optional exam.

B2B 143

B2B Trends Video Course 143

Rock the Status Quo

SEPTEMBER 9, 2014

#PRProChat — Ruth Carter (@rbcarter) September 4, 2014 It’s a common misunderstanding that is perpetuated, at least in part, by the fact that many creative commons images only require attribution of the images source to be used in a public or even commercial manner. Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

JUNE 12, 2018

This was, of course, a very embarrassing. It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. It did the trick.

Creativity 62

Creativity Infographics B2B Corporate 62

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). It all just seems kinda forced. It lists out Allina Health locations where you can drop off the completed masks.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. Creativity matters . There are more ways than ever to be creative in PR. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. How To Get Leads With Content Marketing. Why Good Content Delivers Bad Leads.

Content Marketing 90

Content Marketing Resources LinkedIn Google 90

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Sword and the Script

JANUARY 25, 2022

Marketing and PR are hard enough without the addition of a self-imposed restriction. I’ve long advised marketers to use a Creative Commons license. Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing. You should of course run this past your legal team.

Infographics 112

Infographics Marketing Viral Creativity 112

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. Of course, creating all that content sounds daunting. That’s where content atomization comes in.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Cision

OCTOBER 29, 2015

For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals. Images: Uwe Hermann , Steve Johnson ( Creative Commons ). Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Contently - Strategy

NOVEMBER 19, 2020

Of course, simulive isn’t the best solution for every virtual event. This innovation is less technological and more creative. There was one exception: In April, I attended a Zoom-based gameshow thrown by my creative partner, Shane Snow. Which leads me to the second innovation I’m excited about… 2.

Trends 142

Trends LinkedIn Video B2B 142

PRSay

AUGUST 29, 2019

Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. It’s that time of year.

Content Marketing 102

Content Marketing Data Sports Social Media 102

Sword and the Script

MAY 11, 2019

Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising.

Study 161

Study Media Relations Media B2B 161

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 81

Marketing Content Marketing Sports B2C 81

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Image via Pixabay: 1.

Engineering 120

Engineering Creativity Google Community 120

Buzzstream

JANUARY 20, 2025

Of course, we wanted to target hyper-relevant media contacts who would want to push this content, such as HR media. But, to widen reach, we also wanted to target contacts that werent on our regular media list to earn the client new domains pointing to its content for organic traffic uplift.

Digital PR 62

Digital PR Internal International Data 62

Cision

APRIL 25, 2016

Precision – aligning your targeting and creative. A lot of the value recommendation I covered in the section on the sales and marketing funnel. The precision recommendation has everything to do with creative. People – measure based upon people rather than cookies.

Facebook 120

Facebook Advertising Advertising Measurement 120