Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? The world isn’t changed by content that is sort of creative.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Search engine optimization (SEO). What is content marketing? Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211

SEO Tools Engineering Google 211

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. I started a blog to provide hands-on learning about content marketing and social media. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1.

Google 156

Google Course Survey YouTube 156

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Jill Kocher, search-engine-optimization expert. Now is the time to.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

SEPTEMBER 5, 2024

It’s also key for search engine optimization (SEO). Search engines favor authoritative content in finance-related queries. A fintech case study can help establish you as a credible source and increase the likelihood of ranking high on search engine results pages (SERPs). Work with a fintech content marketing writer.

Case Study 52

Case Study Study Storytelling Infographics 52

Prowly

FEBRUARY 26, 2025

They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Here are some of the best choices: Semrush: an all-in-one digital marketing tool that helps companies analyze their online presence.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 68

Content Marketing Marketing Real Estate B2B 68

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. If you enjoyed this post, you might also like: Trust Economy: Summaries to 4 Content Marketing Studies.

Content Marketing 79

Content Marketing Marketing Journalism Financial 79

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Strategic Accounts Director – Customer Success. Social Amplification. Qualifications.

Measurement 150

Measurement Engineering Data Content Marketing 150

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Free Images (.cc) Free Images (.red)

Engineering 120

Engineering Creativity Google Community 120

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. We’re so afraid to put new, creative ideas out there. But inside of us are all these amazing, creative ideas. Using content marketing.

Creativity 177

Creativity Facebook Technology Television 177

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. Creativity matters . There are more ways than ever to be creative in PR.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Contently - Strategy

APRIL 1, 2024

If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark. Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. Here’s how to create SEO-driven content that stands out from the competition.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Land. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. Better SEO Search engine optimization thrives on relevance and diversity.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Ishmael's Corner

OCTOBER 22, 2014

Search Engine Watch blasted out this headline and accompanying post last week. But that’s no longer the case as content takes on increasing importance in what Google serves up when folks insert a word or phrase or question in the trusty Google box. SEO has its own merit and value, and it is not dependent on content.

SEO 140

SEO Web Engineering Google 140

Critical Mention

JULY 13, 2021

I also can’t say enough about the work that our engineering, product and DevOps have done. They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”.

Instagram 156

Instagram Industry Media Analytics 156

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Dove did a great job reaching their target audience through innovative and creative videos. Their campaign was highly successful, although the content hardly mentioned Dove in the videos.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What about duplicate content? What content promotion tips have you found to be effective?

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

5W PR

JANUARY 8, 2019

Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses. Content marketing is the new buzz marketing term – and for a reason. Marketing Myth #2 : Creativity goes down the drain when working with a brand.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. Search engines used to be the main source for content distribution and promotion. You need to do more to get your content at the top of search lists. When you practice good digital PR and create great content, you can accomplish your search goals.

Infographics 120

Infographics SEO Engineering Strategy 120

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Oh, and he’s a serious fan of Motley Crue and Metallica.

SEO 98

SEO Interviews Blogging Engineering 98

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Leta Soza, the director of PR engineering and operations at AirPR in California shares the key stages of PR measurement.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JUNE 26, 2018

Host Kerry O’Shea Gorgone – who always sounds like she’s smiling – has recently interviewed marketers on topics including brands, metrics, personalization, content marketing, and even, occasionally, the value of creative in marketing. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 107

Marketing B2B Interviews Content Marketing 107

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. In this keynote, see how you can make sense of the numbers to escape content chaos and master the content lifecycle. How ContentlyOne Is Solving Content Chaos.

Enterprise 77

Enterprise Content Marketing B2C Data 77