Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. Better SEO Search engine optimization thrives on relevance and diversity.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 83

Content Marketing Measurement Marketing SEO 83

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? The world isn’t changed by content that is sort of creative.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.”

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. If you enjoyed this post, you might also like: Trust Economy: Summaries to 4 Content Marketing Studies.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 56

Content Marketing Marketing Brand Branding 56

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. And later creating an inbound sales engine via content marketing and conversion optimization. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

Software 78

Software Banking Resources Government 78

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” You don’t need a computer science degree to learn how to use ChatGPT for content marketing.

Analysis 52

Analysis How To Content Marketing SEO 52

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Contently - Strategy

JULY 23, 2024

How on Earth did people answer pressing questions like “How to get tomato sauce out of carpet” or “What’s the capital of Djibouti” before the almighty search engine? But thanks to the rise of AI search, for the first time in decades, cracks are appearing in Google’s once-impenetrable market stronghold.

Strategy 52

Strategy SEO Google Engineering 52

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 189

Writing Communications Marketing B2B 189

Contently - Strategy

SEPTEMBER 5, 2024

It’s also key for search engine optimization (SEO). Search engines favor authoritative content in finance-related queries. A fintech case study can help establish you as a credible source and increase the likelihood of ranking high on search engine results pages (SERPs). Work with a fintech content marketing writer.

Case Study 52

Case Study Study Storytelling Infographics 52

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211

SEO Tools Engineering Google 211

Stern + Associates

MAY 6, 2024

Brandon shares his experience and insights on elevating online presence and driving business goals in the following Q&A: Can you discuss your background and how you came to lead Stern’s digital marketing capability?

Strategy 71

Strategy Marketing SEO B2B 71

Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Jill Kocher, search-engine-optimization expert. Now is the time to.

Digital PR 154

Digital PR Google SEO Content Marketing 154

5W PR

JANUARY 8, 2019

Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses. Content marketing is the new buzz marketing term – and for a reason. Marketing Myth #2 : Creativity goes down the drain when working with a brand.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Strategic Accounts Director – Customer Success. Social Amplification. Qualifications.

Measurement 150

Measurement Engineering Data Content Marketing 150

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. We’re so afraid to put new, creative ideas out there. But inside of us are all these amazing, creative ideas. Using content marketing.

Creativity 177

Creativity Facebook Technology Employee 177

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Free Images (.cc) Free Images (.red)

Engineering 120

Engineering Creativity Google Community 120

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Prohibition

DECEMBER 12, 2023

It’s ability to process vast amounts of information can be a goldmine for generating creative concepts. While AI can be a great assistant, it’s essential to maintain that human element in your content. If unsure, use a search engine and find valid sources to ack-up your content. Don’ts: Don’t solely rely on AI.

Guidelines 62

Guidelines B2C Tools Creativity 62

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. Creativity matters . There are more ways than ever to be creative in PR.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Contently - Strategy

SEPTEMBER 21, 2023

In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive.

SEO 52

SEO Tools Engineering Google 52

Critical Mention

JULY 13, 2021

I also can’t say enough about the work that our engineering, product and DevOps have done. They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”.

Instagram 156

Instagram Industry Media Analytics 156

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. In this keynote, see how you can make sense of the numbers to escape content chaos and master the content lifecycle. How ContentlyOne Is Solving Content Chaos.

Enterprise 77

Enterprise Content Marketing B2C Data 77

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52