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You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisismanagement. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of contentmarketing has been proven time and time again.
Extending beyond crisismanagement and media relations, PR takes a comprehensive approach to nurturing positive stakeholder relationships, building brand reputation, and driving business growth. Storytelling and ContentMarketing Storytelling is a powerful tool for connecting with audiences on an emotional level.
CrisisManagement PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. ContentMarketing: Develop high-quality content that addresses the interests and pain points of your target audience.
Still, some clients diminish the need for managing their reputation, falsely believing that if they do the right thing, they are immune from public embarrassment. The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.
Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Since PR and marketing often go hand in hand, we suggest reading up on their strategic inspiration posts and top tips for content distribution. PRNEWS Blog.
I joined BuzzStream as Director of ContentMarketing in November of 2023. But before that, I worked for over ten years with three contentmarketing agencies and one in-house role. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.
The highest skills gaps were reported as measurement (53%), budget management (44%), crisismanagement (37%), and digital communications/social media (35%). For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. And you want media attention for it.
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