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How to Choose a Media Monitoring Service

Critical Mention

As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. 24/7/365 customer service. Robust analytics and reporting.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Transcripts are the textual content of recorded material. Transcripts are ideal to use for making content more accessible. They can also be beneficial for podcasts or radio shows to boost SEO. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue.

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How to Build Brand Value  

Onclusive

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? SocialZoomFactor is a podcast created for business and marketing leaders. Online Marketing Made Easy. 5) Pam Moore.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But many companies jumping on the content marketing band wagon get it spectacularly wrong. But now as we reach maturity as young adults we’ve learnt how to listen and understand so social media becomes embedded in more and more aspects of the business moving from marketing and communications to customer service and beyond.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 13) Simplifying personalization and recommendation services. . – Rachael Wolensky | ALM Media. More content marketers will get frequency right.