Remove Content Marketing Remove Customer Service Remove Infographics
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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

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The Top 10 Takeaways from Social Media Marketing World: Day One

Cision

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service.

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The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. You can’t be too self-promotional, or they’ll tune you out. Storytelling.

Company 72
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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. How can you do this? Yup, that’s included twice on purpose.

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How to Write High-Quality Press Release Content

Beyond PR

Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing.

Writing 79
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How to Write a Press Release That Converts

Beyond PR

Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing.

Writing 75
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How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. You can show them more about you through your origin story. You Should. Flip that around completely.

Branding 120