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With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.
Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, contentmarketing, customerservice, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. CustomerService.
Contentmarketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. You can’t be too self-promotional, or they’ll tune you out. Storytelling.
How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your contentmarketing is the ability to identify what pieces of content are driving results and which are not. How can you do this? Yup, that’s included twice on purpose.
Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customerservice, and contentmarketing.
Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customerservice, and contentmarketing.
Commit to CustomerService. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. You can show them more about you through your origin story. You Should. Flip that around completely.
You know the drill: You turn to the top contentmarketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. ContentMarketing Institute blog ( @CMIContent ): Insight from top names in our industry.
But consistency goes beyond the products you develop and customerservice you provide. When producing infographics, photography and video for contentmarketing or company news, a consistent look and feel is just as important as it is in your logo. Every decision a brand makes builds on the success that came before.
At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. Needless to say, to go from executing inbound marketing at a $30 million company to an $8 billion company in six years has shown me a many different bites of the apple.
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