Remove Content Marketing Remove Customer Service Remove Presentation
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7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Jay Baer’s “Mom Test”.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” But keep in mind that this moment full of challenges also presents opportunities.

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9 Best SEO Tools for B2B Content Marketing Success

Contently - Strategy

B2B content marketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.

SEO 86
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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Should you invest more in SEO or in PR?

SEO 229
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Create a Content Hub that Drives PR Results

Cision

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Now, choose 10 of these items you’d like to use for content. I’ll create a Slideshare of my presentation and upload it.

Exercises 198
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10 Must-See Presentations at #CMWorld 2016

Beyond PR

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

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5 Steps For Live Streaming Video Success

Cision

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Register for Ian Cleary’s webinar to learn about “9 Tools & Tips That Drive Content Marketing Results!”

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