Cision

AUGUST 31, 2015

Here we take a deeper dive into each of the speaker’s presentations: 1. Surviving a content tsunami. There is no shortcut to creating emotional engagement with content. If that’s even close to being true, you will have to shift your content marketing strategy. Want your content to stand out?

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social media channels present opportunities for businesses to respond to praise, concerns and questions. . Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 212

Marketing Content Marketing Data Social Media 212

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Marketing 1.75 2 Target the specific areas on your profile that spotlight your career marketability.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Buzzstream

DECEMBER 6, 2024

Id say overall their customer service is also a standout for me. To draft the perfect pitch, personalize your greeting, start with a strong introduction, present your expertise clearly, and remove any unnecessary information. I initially chose content marketing, PR, SEO, and link building.

Case Study 116

Case Study Pitching B2B Tools 116

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. Perhaps, your customers connect with you on gender, age, or sociopolitical beliefs. You Should.

Branding 120

Branding Brand Marketing How To 120

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization. But just 2% said “always.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

MAY 14, 2016

Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. It should be someone with authority to speak on what has happened.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Beautiful.AI See for yourself.

Technology 65

Technology Marketing Tools Google 65

Critical Mention

APRIL 8, 2018

As you’re finalizing your PR budget for the fiscal year, why don’t you come up with that next big idea to present to your team: media monitoring. Before we wrap up, here are a few other key pointers to assist in you pitching media monitoring: Increased ability to provide customer service. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Mappin & Webb featuring Lydia Millen.

Case Study 48

Case Study Video Study Film 48

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Every decision a brand makes builds on the success that came before.

Branding 40

Branding Brand Product Launch Guidelines 40

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Use this information to brainstorm for a blog or other content topics.

SEO 52

SEO How To Engineering Mobile 52

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. As soon as negative information about a brand is shared on the Internet, its customers can lose faith in it.

Reputation 62

Reputation Company Engineering Banking 62

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website. Employ this unified aesthetic to formulate a variety of templates for graphics that will accompany your written content.

Social Media 52

Social Media Consumer Branding Brand 52

Buzzstream

AUGUST 28, 2024

Besides, the customer service team is very receptive to feedback and usually aims to improve on issues pretty quickly.” They provide a lot of information on the search and journalist profile pages but still manage to present it in a way that is not overly busy. billion social media profiles. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

PR 20/20

JULY 31, 2018

At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. Needless to say, to go from executing inbound marketing at a $30 million company to an $8 billion company in six years has shown me a many different bites of the apple.

Marketing 42

Marketing Leadership Engineering Education 42

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Stuart Bruce

OCTOBER 30, 2014

I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. People like Trushar Barot who sources and verifies user generated content. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 113

Social Media Marketing Media Creativity 113

Buzzstream

DECEMBER 11, 2024

There’s a lot of different ways to do it, but I think the biggest thing that I would advise content agencies. And again, this is me giving away our own secret sauce is I think there’s a massive opportunity in the content distribution space that a lot of content marketing agencies sleep on. Vince: Yeah.

Reddit 77

Reddit How To LinkedIn Digital PR 77