Content Marketing Data-Driven PR How To 
Onclusive
DECEMBER 6, 2017
Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution. With this explosion of content and demand for measurement, PR responsibilities are growing exponentially.
Shift Communications
NOVEMBER 24, 2014
Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
FEBRUARY 20, 2019
Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist.
Shift Communications
FEBRUARY 13, 2017
However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have. The Old Way.
Shift Communications
NOVEMBER 18, 2015
As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players.
Shift Communications
NOVEMBER 18, 2015
As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players.
Shift Communications
DECEMBER 29, 2015
When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set.
Expert insights. Personalized for you.
294 
Let's personalize your content