Remove Content Marketing Remove Data-Driven PR Remove Technology
article thumbnail

How AI Can Help Your PR Strategy

Onclusive

The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights.

Strategy 294
article thumbnail

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

article thumbnail

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155
article thumbnail

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

article thumbnail

How to Research Industry Trends Hassle-Free

Shift Communications

This allows us to capitalize on relevant topics, seek new angles for pitching, and optimizing content on our social media platforms for engagement. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist. Lisa Zanchi.

Trends 142
article thumbnail

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, Marketing Technology. Now you need a team to work harder, better, faster, and stronger. Katie Lioy.