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The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights.
What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and contentmarketing strategy. Digital communications attracts and engages customers: What is the New PR?
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, contentmarketing, public relations program, and paid media plans. Are they part and parcel of your contentmarketing strategy? If you didn’t actively create content around these, why did they happen?
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-drivenPR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?
This allows us to capitalize on relevant topics, seek new angles for pitching, and optimizing content on our social media platforms for engagement. Don’t just perform traditional PR, use data-drivenPR ! Senior Marketing Strategist. Lisa Zanchi.
As the Digital Marketing and DataDrivenPR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, MarketingTechnology. Now you need a team to work harder, better, faster, and stronger. Katie Lioy.
As the Digital Marketing and DataDrivenPR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, MarketingTechnology. Now you need a team to work harder, better, faster, and stronger. Katie Lioy.
Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have. As in the early days of the web, video measurement still lags behind other contentmarketing measurement. Vice President, MarketingTechnology. Video Impact Can Be Measured! Christopher S.
All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. 2015 will be the year when companies either fully embrace data-drivenPR and marketing or fall far behind.
Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.
This very early application of contentmarketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “contentmarketing.”
In the spring of 2015, SHIFT launched its cutting-edge MarketingTechnology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a MarketingTechnology Team For a Reason.
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Marketing Analyst, MarketingTechnology. cta] The post Twitter’s New Algorithm appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Cullings.
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.
Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.
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