Shift Communications

OCTOBER 24, 2017

The next time you’re looking to add some spice to your food & beverage PR campaign, consider some of these easy to implement recipe tips to help you create a more full-flavored approach to achieving your campaign goals. Alan Marcus. Vice President .

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Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide. Put the Pieces Together. Reporting to Others. Video Impact Can Be Measured!

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Video Measurement Communications How To 117

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. You have all the latest tools, read all the industry publications, and know all the big players.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. You have all the latest tools, read all the industry publications, and know all the big players.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. This very early application of content marketing came at the perfect time, in a number of ways.

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Content Marketing System Google Data 60

Shift Communications

JANUARY 5, 2015

All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

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Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. From PR to Marketing: Why You Should Expand Your Skill Set. Will a blog post go viral? Graphic design!

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Shift Communications

DECEMBER 30, 2015

What Facebook Dislikes Could Mean for Data-Driven Marketers. The advent of such a button would give users a new way to respond to posts, and a new dimension of feedback for marketers to take into account.

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Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

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Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Establish Client Goals First.

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Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. Ever wonder how Google Maps can tell you when there’s traffic on the road?

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Shift Communications

FEBRUARY 17, 2016

This information will yield insight into the types of content that have performed most successfully so you can create additional content in this same vein. All of this information will allow you to appeal to those who are more likely candidates to be shown your brands content as part of their best tweets.

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Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Why: “Unfortunately there is no silver bullet measurement tool. ” Yea baby!

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Shift Communications

DECEMBER 31, 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.

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Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

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