This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
Better Decisions Begin with Data and Artificial Intelligence. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-drivenPR through artificial intelligence. AirPR has been on the cutting edge of the New PR and its ties to contentmarketing and marketing technology.
What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and contentmarketing strategy. Digital communications attracts and engages customers: What is the New PR?
In a recent post , I suggested leveraging Nielsen’s research in order to create data-drivenmarketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.
However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you use the data to make changes in your business and marketing that are meaningful in 2015? How do you avoid this problem?
Data-drivenPR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.
If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.
Something that weve been focussing on heavily at Tank is data-drivenPR, in particular, utilising internal data. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product.
The next time you’re looking to add some spice to your food & beverage PR campaign, consider some of these easy to implement recipe tips to help you create a more full-flavored approach to achieving your campaign goals. Alan Marcus. Vice President .
Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide. Put the Pieces Together. Reporting to Others. Video Impact Can Be Measured!
Offering Value-DrivenContentContentmarketing complements PR efforts by attracting leads who are actively seeking healthcare solutions. Tip: Optimize your content with SEO best practices to ensure it reaches your target audience when theyre searching online for answers.
As the Digital Marketing and DataDrivenPR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. You have all the latest tools, read all the industry publications, and know all the big players.
As the Digital Marketing and DataDrivenPR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. You have all the latest tools, read all the industry publications, and know all the big players.
It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. This very early application of contentmarketing came at the perfect time, in a number of ways.
All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. 2015 will be the year when companies either fully embrace data-drivenPR and marketing or fall far behind.
Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. From PR to Marketing: Why You Should Expand Your Skill Set. Will a blog post go viral? Graphic design!
What Facebook Dislikes Could Mean for Data-DrivenMarketers. The advent of such a button would give users a new way to respond to posts, and a new dimension of feedback for marketers to take into account.
Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, contentmarketing, media relations , and influencer marketing.
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Establish Client Goals First.
It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. Ever wonder how Google Maps can tell you when there’s traffic on the road?
This information will yield insight into the types of content that have performed most successfully so you can create additional content in this same vein. All of this information will allow you to appeal to those who are more likely candidates to be shown your brands content as part of their best tweets.
That does not mean we are left without resources to help define PR success and set the agenda for an even more data-drivenPR program in the New Year,” writes Derek Lyons for Business 2 Community. Why: “Unfortunately there is no silver bullet measurement tool. ” Yea baby!
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.
My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, contentmarketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content