This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With that in mind here is a refresher on ways that PR teams can use contentmarketing assets to drive PR results and ideas. Data and research. PR people should never let good data go to waste. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. 5 reasons to embrace data-driven PR.
With decades of experience in journalism, PR and contentmarketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through contentmarketing).”. AirPR: What makes great content?
Contentmarketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketingcontent produced by a business. . Creating Content.
That’s where your contentmarketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.
When you think of contentmarketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.
When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced contentmarketing for over a decade, healthcare lags behind. They’re finding a lot of success through original research and data visualization in particular.
A few weeks back, I was reminded of this when I read an infographic titled The Data Behind What Makes an Effective Sales Process. More and more data is pointing to the fact that prospects have nearly made up their mind about a buying decision before they talk to a sales person. Follow Up: The Business “Golden Hour”. The result?
This post is based on our white paper “ Outside-The-Box ContentMarketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether contentmarketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.
While much of a contentmarketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.
The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of contentmarketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Conclusion.
Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and contentmarketing share a common foundation: storytelling that connects with audiences and builds lasting relationships.
The ContentMarketing Institute (CMI) is out with its annual list of contentmarketing predictions. The organization published its list in a blog post yesterday titled 60 ContentMarketing Predictions for 2015. 60 Content Predictions for 2015 by ContentMarketing Institute from ContentMarketing Institute.
Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace.
Content discovery allows people to find information that is highly relevant and personalized. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. you can benefit a lot.
Keeping content fresh and relevant for readers can be difficult. One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. For most businesses, a sample of your customer data wouldn’t be widely applicable to all businesses.
What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and contentmarketing strategy. PR is now being fueled by the omnipresence of digital content.
While more marketers than ever are embracing contentmarketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of contentmarketers report their contentmarketing efforts as much more successful. They are: Infographics. What posts.
” Too many contentmarketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic contentmarketing strategy.
In today’s hi-tech, fast-moving, cluttered digital world, contentmarketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does contentmarketing mean? Infographics.
One trap content creators can quickly fall into is creating content purely about the product or service the company sells. A characteristic that sets contentmarketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.
In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Infographic courtesy of Kargo.com.
Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.
Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. How to do it? How to do it? White Papers.
Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through contentmarketing. The secret to success is a lot like baseball — preparation, positioning and data. you can create content that connects and persuades more deeply than ever before.
When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced contentmarketing for over a decade, healthcare lags behind. They’re finding a lot of success through original research and data visualization in particular.
More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare contentmarketing trends using a combination of quantitative and qualitative data. Reports + Data Are the Biggest Differentiators.
And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. It''s all thanks to insights mined from search queries and social data. Here are just three reasons.
Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Here are more tips: Provide data not offered in the press release. Use simplistic imagery.
According to research from the ContentMarketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of contentmarketers report their contentmarketing efforts as much more successful.
High-quality individual pieces of contentmarketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful contentmarketing strategy.
Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.
The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Producing great content is always easier said than done. Social media, email blasts, blogs, traditional media (duh, obviously).
Just like a good story is worth retelling, good content is worth reviving. Repurposing old content ensures you’re spending your time wisely. Not only is the bulk of the work already complete, but you have data to prove it will resonate with your target audience. Reframe it for a new audience. Find a timely twist.
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Contentmarketing statistics from 2020.
We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.
Decide on the data that matters. When crafting your visual story or assets, determine the data that matters. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Want to stand out with your contentmarketing?
That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In perusing the data, I could see a reflection in many of the conclusions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.
Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.
As contentmarketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of contentmarketing this year? To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Visual content.
Owned content. Owned content is created content. It’s also tactics like contentmarketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in contentmarketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form.
Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Struggling to get eyes on your content?
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content