5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

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Content Marketing Marketing Measurement Data 148

Contently - Strategy

AUGUST 25, 2020

When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. They’re finding a lot of success through original research and data visualization in particular.

Healthcare 125

Healthcare Infographics Marketing Content Marketing 125

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

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Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

AUGUST 9, 2014

A few weeks back, I was reminded of this when I read an infographic titled The Data Behind What Makes an Effective Sales Process. More and more data is pointing to the fact that prospects have nearly made up their mind about a buying decision before they talk to a sales person. Follow Up: The Business “Golden Hour”. The result?

Infographics 121

Infographics Marketing Content Marketing B2B 121

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace.

Infographics 80

Infographics Data Case Study Content Marketing 80

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Conclusion.

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Infographics Consumer Video Examples 283

Cision

JANUARY 16, 2017

Keeping content fresh and relevant for readers can be difficult. One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. For most businesses, a sample of your customer data wouldn’t be widely applicable to all businesses.

Data 120

Data How To Retail Ethics 120

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Beyond PR

FEBRUARY 22, 2017

While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of content marketers report their content marketing efforts as much more successful. They are: Infographics. What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Contently - Strategy

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Define how you will measure success What does success look like for your content marketing goals?

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Strategy SEO Infographics Meeting 70

5W PR

JANUARY 13, 2025

The rise of digital channels and content marketing ushered in a new era for thought leadership. Companies began to recognize the value of creating valuable content that addressed the needs and interests of their target audience. Today, a data-driven approach is paramount.

Leadership 78

Leadership B2B Tools Engineering 78

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 110

Content Marketing Company Strategy How To 110

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics.

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Content Marketing Marketing Infographics Consumer 98

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 107

Banking Content Marketing Examples Industry 107

Cision

DECEMBER 20, 2017

One trap content creators can quickly fall into is creating content purely about the product or service the company sells. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.

Industry 222

Industry How To Insurance Insurance 222

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

Contently - Strategy

AUGUST 25, 2021

When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. They’re finding a lot of success through original research and data visualization in particular.

Healthcare 79

Healthcare Infographics Marketing Content Marketing 79

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. How to do it? How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. 4 Content engagement Take a peek at your content marketing strategy.

Measurement 104

Measurement Tools Brand Branding 104

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. The secret to success is a lot like baseball — preparation, positioning and data. you can create content that connects and persuades more deeply than ever before.

Enterprise 200

Enterprise Infographics Mobile Software 200

Bad Pitch Blog

SEPTEMBER 2, 2014

And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. It''s all thanks to insights mined from search queries and social data. Here are just three reasons.

Data 96

Data Privacy Infographics Measurement 96

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Here are more tips: Provide data not offered in the press release. Use simplistic imagery.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.

Strategy 120

Strategy Infographics Content Marketing Study 120

Contently - Strategy

SEPTEMBER 5, 2024

To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Concrete data shows that your solution isn’t just a flash in the pan. It makes fintech content marketing a meticulous act of balancing compliance and creativity.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

APRIL 13, 2017

Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Producing great content is always easier said than done. Social media, email blasts, blogs, traditional media (duh, obviously).

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

PRSay

JULY 16, 2019

Just like a good story is worth retelling, good content is worth reviving. Repurposing old content ensures you’re spending your time wisely. Not only is the bulk of the work already complete, but you have data to prove it will resonate with your target audience. Reframe it for a new audience. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Cision

APRIL 16, 2015

Decide on the data that matters. When crafting your visual story or assets, determine the data that matters. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Want to stand out with your content marketing?

Infographics 120

Infographics Storytelling Film Content Marketing 120

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In perusing the data, I could see a reflection in many of the conclusions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.

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Infographics Social Media Media Survey 60