Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. The Middle Ground on Registration Pages.

B2B 137

B2B Mobile Content Marketing SEO 137

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Rock the Status Quo

FEBRUARY 23, 2015

Help clients transform earned media into owned media: Ramping up your email marketing skills is made far easier with Marketo’s The Definitive Guide to Engaging Email Marketing. Even if marketing owns email, not the PR department, it can’t hurt to use it to promote awareness of when a client is in the news, right?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

DECEMBER 2, 2014

If sales and marketing agree to a lead definition, most assuredly the number of leads that marketing is responsible for delivering needs to be revised down. Add science to content marketing. Too much of the content that marketing produces favors glamour over substance – social shares over sales enablement.

Web 121

Web LinkedIn Infographics Meeting 121

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ISEBOX

JULY 24, 2015

Text was once sufficient to reach your target audience by appealing to their needs and interests, but they’ve become more sophisticated in filtering marketing messages. Today’s internet users are drawn to a variety of content formats that they access through multiple channels. Have a look at the numbers.

Infographics 70

Infographics Storytelling Video YouTube 70

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away.

Case Study 110

Case Study Marketing Study Content Marketing 110

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. It’s a growing trend and it is definitely impacting the practice of PR. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

AUGUST 26, 2024

The problem is, nobody cares about pest control and definitely nobody wants to write about it! Given that, I knew I had my work cut out for me as I started to strategize how to approach marketing for something so boring. Creating a straight-up pest control infographic would be content marketing suicide.

SEO 71

SEO Company Case Study Infographics 71

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

Beyond PR

NOVEMBER 21, 2017

The head-on approach to customer acquisition works less, and the indirect approach (via content marketing in many cases) works better….in But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. There is more content than ever, but most content fails miserably.

Marketing 68

Marketing Infographics Video Content Marketing 68

ReimaginePR

AUGUST 1, 2016

For most brands, that’s definitely Facebook. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. A lot of brands try to do too much. I recommend focusing on one social channel and dominating it. You simply need to be where your audience lives.

Branding 120

Branding Brand Marketing How To 120

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. The reason for this is simple: If you give influencers first access to the content (and let them know it) they will feel like they’re being treated preferentially and are more likely to promote. Repurpose Your Content.

How To 125

How To Data Community Groups 125

Solo PR Pro

JANUARY 5, 2016

10 Basic Rules for Successful Infographics. Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape. These handy tips, outlined in an infographic,show you how to use this visual format to stand out and get noticed.

Infographics 40

Infographics eBook Survey Resources 40

Solo PR Pro

FEBRUARY 26, 2019

SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. Contextual relevance speaks directly to content marketing. The Basics. In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. Once a brand published a new piece of content, it was time to create more content. You guessed it: More content. And after that?

Resources 40

Resources Analytics Measurement Infographics 40

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. In a word, content. Everyone (including your client) responds to visual content better. Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up.

Agency 40

Agency Real Estate Film Video 40

Buzzstream

DECEMBER 28, 2023

In each case, you can more definitively uncover blog posts related to the topic of your choice. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. Most of their infographics only cost 1 credit, which is $345. (It Then, introduce yourself.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

DECEMBER 28, 2023

In each case, you can more definitively uncover blog posts related to the topic of your choice. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate.

Tools 62

Tools Blogging Pitching Google 62

Frederik Vincx

DECEMBER 11, 2015

For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Of course, no single employee can handle every task.

How To 60

How To Software System Employee 60

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 100

Content Marketing Marketing Media SEO 100

ReimaginePR

AUGUST 29, 2016

Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You want your audience to think of you as the definitive resource on whatever topic.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

DECEMBER 11, 2024

Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., infographics, data studies) can be repurposed. It’s definitely tailored around the partner and the client. So they’ll have a content creation partner and that partner’s creating creating. We press publish on it.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Contently - Strategy

JANUARY 23, 2019

.” Vox pays creators, of course, and hiring curious people and letting them off the leash led to a big part of Vox’s content strategy : the explainer that beats a reader to a question. Like definitions. Are explainers the future of content marketing? ’ It was like three paragraphs, right? News for kids.

Media 110

Media Journalism Content Marketing Education 110

Sword and the Script

AUGUST 2, 2016

I think most of the discussion on content marketing comes down to a couple things. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28