Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Critical Mention

MARCH 13, 2019

If marketing put more effort into an Account-Based Sales and Marketing approach, those same strategies could be modeled to develop leads. Anthony: I am a content marketer. SCHEDULE A DEMO. The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring.

Interviews 65

Interviews B2B Measurement Blogging 65

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI). Conversion points.

B2B 190

B2B Company Marketing SEO 190

Sword and the Script

OCTOBER 3, 2020

Platforms that host these events could parlay the limelight into some intriguing new technology ideas – as Sharat Sharan of ON24 shared with Kim Davis for an interview in Marketing Land. Think conversions: “ON24 tracks what Sharan calls ‘the digital body-language’ of event attendees, which can then be converted into actionable data.”

Trade Shows 127

Trade Shows B2B Marketing Conference 127

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before.

Financial 52

Financial Content Marketing Marketing Banking 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Here are the eight ways PR can help you improve your video marketing campaigns. #1.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

JANUARY 9, 2019

Establishing relationships with these influencers is key to your marketing strategy. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service. SCHEDULE A DEMO. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

APRIL 19, 2019

By responding to their review or questions about your product or service promptly, you can also create opportunities for a website testimonial, a video interview about your product or a case study. Chloe Bennet is a content manager at Paper Writing Service and Assignment Services websites. SCHEDULE A DEMO. Offer incentives.

Case Study 80

Case Study Social Media Video Survey 80

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Production: Creating intelligent content. We can point you in the right direction.

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

AUGUST 29, 2019

For example, you should consider interviewing other business pros for your blog or a podcast. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Company 81

Company Branding Brand B2C 81

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it.

Media 121

Media B2B Groups Conference 121

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Today, she shares her knowledge on the influencer marketing landscape. SCHEDULE A DEMO. The path to gaining a following and making an impact on the community is a little different for everybody. Q: What’s your definition of an “influencer?”.

Storytelling 106

Storytelling Technology Course Privacy 106

Contently - Strategy

JULY 25, 2024

Noting the negatives, not just the positives, can give content marketers and product teams ideas for how to address their clients’ pain points. Especially on smaller teams, the task of creating buyer personas likely falls to content marketers, but that doesn’t mean creating them from a vacuum. Book a demo today !

B2C 64

B2C Software Analytics Reddit 64

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 61

Financial Banking Content Marketing Writing 61

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. SCHEDULE A DEMO. Steve Farnsworth.

Twitter 77

Twitter Radio Social Media Print 77

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

Critical Mention

SEPTEMBER 10, 2019

Adding such content to your site will give readers an in-depth perspective on what your organization has to offer. For example, you can create a case study where you interview one of your current clients on how they utilize your product. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Reputation 60

Reputation Case Study Mobile eBook 60

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. For example, you might want to interview a CEO, stakeholder, or project leader. It can also add more depth to the written content.

Writing 96

Writing How To Media Guidelines 96

Critical Mention

NOVEMBER 9, 2018

Spin Sucks also features popular memes and interviews with marketing and PR pros industry-wide. SCHEDULE A DEMO. It’s a fantastic resource for both professional development and students just entering the field. The blog is full of punchy writing and interesting topics. Holmes Report. holmesreport.

Blogging 61

Blogging Resources International Internal 61

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6

Technology 14

Technology Company Software Marketing 14

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

PR 20/20

FEBRUARY 7, 2023

Have you ever been on the receiving end of an ill-timed sales email to schedule a demo of a product you've never heard of that doesn't relate to your business needs? Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs.

Examples 52

Examples eBook Infographics Analytics 52

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Get to know the software via a demo and trial. Get a product tour in an online demo.

How To 60

How To Software System Employee 60

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40

Buzzstream

AUGUST 28, 2024

Pricing Visit their site for more accurate pricing and a demo. I’ve always heard Roxhill as the de facto choice for PRs in the UK, and my interviews with customers have solidified this. I had never used the tool but got a hands-on demo with their head of marketing. (This information is taken directly from their website.

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Additionally, data-led content is easier for agencies to implement compared to other strategies like expert commentary or interviews. say they never verify if a journalist is active.

Digital PR 62

Digital PR Report SEO Data 62

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? SCHEDULE A DEMO. Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Burrelles Fresh Ideas

JUNE 27, 2023

Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests. This should probably go unsaid by now, but many journalists and readers access news content on their smartphones or tablets. Mobile-friendly Formatting : Optimize your press release for mobile devices.

Pitching 40

Pitching Writing Engineering Wikipedia 40