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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. But we can fix everything — by educating ourselves online. Let me explain: Table of Contents. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Save the PR Industry Now.

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Last Night a Blog Post Changed My Life

ZudePR

But latterly, after finishing my education, getting a job/mortgage/pension/kids I’d gotten out of the habit. If I really like a post, I print it out, highlight the best bits, and make notes in the margin. Granted, it was a very good one: Everybody Writes , by Chicago-based content marketer Ann Handley. Then move on.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications. There’s content marketing , not content communications.

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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Here’s a roundup of other news and links from the world of PR technology.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Guest Contributor: Velislava Georgieva is a Digital Marketing Specialist at Inbound Blogging, specializing in Content Marketing and Outreach Strategies.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Now, the methods are used worldwide in numerous and diverse industries including education and social work. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

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