Content Marketing Digital PR Energy 
Rock the Status Quo
NOVEMBER 19, 2014
Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? Content Marketing' I think I do pretty good with the resources I have, for an indie. A business with more support could do far, FAR better.
The Proactive Report
FEBRUARY 22, 2016
PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Currently only 5% of news content is an original initiative story. However, it has to be original, not just another “take” on a story that is being covered elsewhere. Make sure it will resonate with your audience.
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The Proactive Report
FEBRUARY 22, 2016
PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Currently only 5% of news content is an original initiative story. However, it has to be original, not just another “take” on a story that is being covered elsewhere. Make sure it will resonate with your audience.
Buzzstream
JANUARY 7, 2025
With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.
The Proactive Report
FEBRUARY 7, 2016
I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A3: Digital transformation is taking place across the organization. HR, for example.
Rock the Status Quo
JANUARY 12, 2016
I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. A Mini Self-Case Study.
Buzzstream
MAY 2, 2024
There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.
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