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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

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Leveraging OKRs to Drive Effective PR Strategies: Objectives and Key Results

Burrelles Fresh Ideas

Best practices for leveraging OKRs in PR While OKRs can be useful when used as a part of the PR strategy, it is still important to consider the fact that you need to educate yourself on the most appropriate practices. The founders behind Google were introduced to the OKR framework in 1999 when it only had 40 employees.

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Customer-Centric PR Strategies for Using the Voice of the Customer

Burrelles Fresh Ideas

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Contact us to discuss your specific needs.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines. All you have to do is fill out a form.

B2B 85
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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 111
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Especially DR offers a wide range of non-commercial television, radio and online content, catering to diverse audience and providing high-quality news, entertainment and educational programming.

Energy 59