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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. We can help!

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Leveraging OKRs to Drive Effective PR Strategies: Objectives and Key Results

Burrelles Fresh Ideas

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. The PR team’s campaigns were more successful than ever, increasing brand awareness and market presence.

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Customer-Centric PR Strategies for Using the Voice of the Customer

Burrelles Fresh Ideas

Such content, when combined with other sources of customer data, will build a comprehensive profile of the overall customer experience that can be parlayed into public relations. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

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Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

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