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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. Denmark has a very narrow media structure with only a few media in each category.

Energy 59
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The Top 50 Social Media Influencers on Twitter

Cision

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. This program does for podcasts, what native ads have done for online print.

Radio 60