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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Content Marketing'

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector. Payson even created an app to give users updates on the oil and gas market and help calculate investments. If you use visuals, more people will see your content. Brainstorm Related Topics.

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Use a Content Strategy Template To Scale Up Quickly

Contently - Strategy

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Define how you will measure success What does success look like for your content marketing goals?

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Expand Your Digital Content Marketing Strategy Reach with Content Atomization

Contently - Strategy

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. It’s getting bigger and bigger, it’s like the big bang happening in the content space.

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Create More Content…. Without Actually Creating More

Rock the Status Quo

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. A Mini Self-Case Study.