Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. If you enjoyed this post, you might also like: In Content Marketing, Marketers Might be Losing Their Way.

Social Media 72

Social Media Marketing Media Content Marketing 72

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

SEPTEMBER 13, 2019

Your images should contain descriptive alt tags so the visually impaired can identify what your image content consists of. Plus, making your site ADA friendly also benefits your site’s rank on search engines. Publish Evergreen Content. Video Marketing is the way to today’s online users, especially those on social media.

Marketing 92

Marketing SEO Radio Video 92

Sword and the Script

MARCH 3, 2020

TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A Last month, Burrelles announced it too had partnered with TVEyes for its monitoring tech.

Pitching 78

Pitching Instagram Survey Data 78

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. When creating blog posts from the video content, it’s essential to remember that the two mediums are different.

Video 62

Video Infographics Social Media Instagram 62

Where the Fishermen Ain't

OCTOBER 25, 2013

While it’s presently naïve to think that more than a small number of companies will go so far as to, say, lay their product-design or engineering plans out there for the world (and competitors) to see, I do believe that there is still a lot. of room for companies to make people participants.

Publicity 39

Publicity Wikipedia System Community 39

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I’ve loved communications from the moment I set foot in the industry. Get our brand on TV?

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position?

Television 120

Television Pitching Journalism Interviews 120

PRSay

OCTOBER 8, 2021

So, they leveraged the power of the “hackathon,” where coders, designers and engineers had to work on something totally different than their day jobs to get creative and test out new ideas. “It Using content marketing. It frees you up from a fear of failure. We go through so much of our lives being afraid to fail.

Creativity 179

Creativity Facebook Technology Television 179

Sword and the Script

JUNE 26, 2018

In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 9 Marketing Podcasts Worth a Listen.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Burrelles Fresh Ideas

MARCH 5, 2024

Product roundups by other content creators. Unpaid search engine traffic. Earned media is crucial for many reasons — mainly because it’s highly effective, reaching customers through trusted sources like friends, family, online content, and the media. Online customer reviews (both positive and negative).

Media 98

Media Nonprofit Pitching Analytics 98

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Performance marketing companies will work to build out their creative capabilities. More content marketers will get frequency right.

Social Media 116

Social Media Marketing Media Creativity 116