The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website.

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. It can also help you communicate your company values.

Writing 96

Writing How To Media Guidelines 96

PR 20/20

FEBRUARY 7, 2019

Email marketing, which was huge at HubSpot, was not at all a part of the marketing mix at Toast. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. That was what led to that determination of our marketing mix.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers.

Marketing 45

Marketing Engineering Resources Corporate 45

Sword and the Script

FEBRUARY 14, 2017

This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. However, search engines want to return the best results in response to search queries, which is why I find this a useful measure of quality. See these related posts: . How Long Should a Blog Post Be? [A

B2B 66

B2B Measurement Blogging Community 66

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us. “The

Marketing 167

Marketing Employee Content Marketing Media Training 167