Content Marketing Exercises Infographics 
Cision
APRIL 12, 2016
Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.
Contently - Strategy
DECEMBER 5, 2019
million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.
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Cision
APRIL 6, 2016
In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. The whole point of the exercise is to get closer to buyers. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.
Waxing UnLyrical
JANUARY 17, 2019
These results can be used for a press release, infographic, social media post and media relations outreach. Start a tweet chat and develop videos, blog posts or other content addressing problems that your product solves and position yourself as a thought leader. Champion a Purpose. Organize one.
Sword and the Script
DECEMBER 29, 2015
12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.
Sword and the Script
JANUARY 14, 2017
Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. Trust Economy: Summaries to 4 Content Marketing Studies. 3) The Downfall of Clickbait, Finally.
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