Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

AUGUST 25, 2020

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind.

Healthcare 122

Healthcare Infographics Marketing Content Marketing 122

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Inbound PR

JANUARY 24, 2020

But to achieve those professional goals, you'll have to be aware of what's going on in the industry and consider what might make your job easier or more difficult, what could be an opportunity or a thread. So what should you expect in the world of content marketing in 2020? Content Marketing Focus Areas in 2020:

Infographics 79

Infographics Content Marketing Trends Marketing 79

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 105

Banking Content Marketing Examples Industry 105

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

5W PR

JANUARY 13, 2025

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. The rise of digital channels and content marketing ushered in a new era for thought leadership.

Leadership 78

Leadership B2B Tools Engineering 78

Onclusive

MARCH 21, 2018

The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

MAY 29, 2017

The focus was more on quality of content. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Cision

NOVEMBER 20, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Audiences are suspicious and jaded today.

Marketing 255

Marketing Infographics Video Content Marketing 255

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 106

Financial Industry Report Insurance 106

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. What is content marketing?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

AUGUST 25, 2021

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind.

Healthcare 76

Healthcare Infographics Marketing Content Marketing 76

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Prowly

FEBRUARY 13, 2025

Is your business the first thing that comes to mind in your industry? 4 Content engagement Take a peek at your content marketing strategy. Brand awareness tools offer not only social listening features, but content-related ones as well. Your content needs to be optimized to keep your brand's online presence on top.

Measurement 104

Measurement Tools Brand Branding 104

Cision

JUNE 13, 2017

It’s essential to pack your blog post full of content that will be of interest to your target audience. Beyond simply demographics, that means their interests, their base of knowledge and their attitude toward your industry. Then, fulfill that promise in your content. But to do that, you have to first know your audience.

Blogging 215

Blogging Company Engineering Airlines 215

Contently - Strategy

SEPTEMBER 5, 2024

Here’s why fintech marketers should put case studies at the core of their content strategy and tips to streamline the process. The value of fintech case studies Case studies are often overlooked in fintech, an industry where products are so complex that customers and potential buyers struggle to understand what exactly they do.

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

JULY 18, 2024

The cyber tech industry is a dynamic force that’s shaping today’s world. Brand awareness and trust The first line of defense in the cyber tech industry is forging a strong brand reputation. Press releases and media outreach Strategic press releases announce new solutions, industry insights, or company milestones.

Industry 78

Industry Crisis Communications Crisis Infographics 78

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

APRIL 12, 2016

The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

JUNE 2, 2017

If you know your industry, then you know your competitors. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. In fact the more traditional the industry, the less likely they will innovate. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Cision

APRIL 13, 2017

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.). As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Prowly

FEBRUARY 26, 2025

Has your work and the actions you took in your digital PR strategy influenced the industry in any way? Today, digital PR aims to spark conversations where industry experts, thought leaders, and your target audience keep on chatting. Sharing industry trends, customer stories, and ongoing insights.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! Create and Curate Other’s Content. Facebook has been disrupting the scene for some time now. Her answer?

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Facebook Education Infographics Social Media 120