ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Previous years have hosted more than 170,000 registered attendees from all over the world, across every industry and every line of business.

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.

Content Marketing 130

Content Marketing How To Marketing Leadership 130

Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.”

B2B 191

B2B Leadership Marketing Software 191

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 153

Content Marketing B2B Marketing eBook 153

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 161

Leadership B2B Study Survey 161

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It keeps us up-to-date on meetings, client communications and industry changes. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Digiday 5 Things to Know.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Sword and the Script

DECEMBER 26, 2017

First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Content Marketing Statistics.

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

DECEMBER 6, 2019

Digital Sales and Marketing World. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Content Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Dates: October 13 – 16, 2020. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Typically, I like to dive into trends and industry studies and reports. And I have.

Google 156

Google Course Survey YouTube 156

Agility PR Solutions

AUGUST 20, 2020

PR is a gender-unbalanced industry, as we know, when it comes to sheer numbers in the workforce compared to pay equity and leadership presence—but it’s not the only comms space with such issues. The post Gender pay gap persists in content marketing—men are earning 5 figures more than women appeared first on Agility PR Solutions.

Content Marketing 118

Content Marketing Marketing Leadership Industry 118

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. They’ll cover: Brand Awareness & Thought Leadership.

Leadership 104

Leadership Brand Branding How To 104

5W PR

OCTOBER 14, 2024

Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. Building Brand Awareness and Credibility A primary objective B2B tech PR is to increase brand awareness and establish credibility within the target market.

B2B 78

B2B Company Publicity Media Training 78

Contently - Strategy

DECEMBER 12, 2018

Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

Content Marketing 109

Content Marketing Creativity Marketing Travel 109

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. market alone. So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? And the six tips?

Content Marketing 99

Content Marketing Marketing Print Software 99

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 113

Survey Industry Leadership Study 113

Cision

JANUARY 10, 2018

The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry. However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy.

Brand 254

Brand Branding Web Content Marketing 254

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Thought leadership strategy. Content marketing. Handpicked Related Content. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. Handpicked Related Content. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. Experienced communicators know that businesses can’t turn PR and marketing on and off in a crisis.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Sword and the Script

AUGUST 27, 2019

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. So, what is content marketing?

Content Marketing 90

Content Marketing Marketing B2B Web 90

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 100

Content Marketing Marketing Conference Blogging 100

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

MARCH 12, 2025

According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Garrett Public Relations

FEBRUARY 20, 2022

This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. With PR efforts, sometimes one small win can lead to more wins.

Leadership 103

Leadership How To Examples Publicity 103

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. A well-crafted, integrated PR/content marketing plan can create dialogue and engagement with clients and customers.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Landis PR

NOVEMBER 4, 2024

Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building. The show excels at breaking down complex topics like artificial intelligence in PR, social media analytics and content marketing into practical, implementable steps.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. and name.kitchen, where she does media relations, content marketing, and social media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 Breaking through with quality material will become more difficult as content marketing approaches a saturation point. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 183

Survey Marketing B2B Study 183

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65