Cision

AUGUST 21, 2017

While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable. The post How the Women of Game of Thrones Can Inspire Your Content Strategy appeared first on Cision. Listen to your customers , competitors, and peers.

Strategy 258

Strategy Trade Shows Case Study Course 258

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Industry events. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Further, Ms.

Case Study 98

Case Study B2B Study Marketing 98

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. Their websites aren’t mobile-friendly.

Company 101

Company Marketing Mobile Content Marketing 101

Flack's Revenge

MARCH 12, 2015

Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? ” I pressed him further, and he responded with the trade shows and industry associations. Houston, we Have a Bigger Problem. ” Ba dum.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

NOVEMBER 30, 2021

41% “subject matter experts from industry or third parties,”. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”.

B2B 100

B2B Trade Shows Survey Study 100

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Next year, don’t let it come to that. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. Takeaways Applicable to Any Vertical Market.

B2B 64

B2B Creativity Film Trade Shows 64

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. So yeah, video and then written content as well. We can’t do trade shows, can’t do in person events.

Brand 99

Brand Branding Marketing Facebook 99

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. You can even develop lasting professional relationships with journalists in your industry.

Small Business 82

Small Business How To Writing Conference 82

Prohibition

JUNE 3, 2018

Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!

Trade Shows 48

Trade Shows Retail Interviews Video 48

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 98

Media Nonprofit Pitching Analytics 98

PR 20/20

MARCH 2, 2023

Subscribers are loyal contacts that raised their hands, saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Choose a small prize or discount code that compliments your business, industry, or content. Of course, you do.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Sword and the Script

JANUARY 9, 2018

For example, you can target readers of a trade publication, an association in your industry, or even fans of competitors by checking the right boxes at set up. Generally, you should pay to promote content only after the organic distribution has run its course. 6) Pitch the story to an industry newsletter.

Media 95

Media B2B Groups Conference 95

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. We are winding down “the predictions post” season where many vendors strive to show how smart they are about the industry. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? Want to be in holiday issues of popular magazines? Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

MAY 14, 2016

Lead Sources Vary by Business and Industry. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Across all industries the departments that influence buying decisions in B2B are 1) IT 2) finance and 3) business development. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Industry Data Trade Shows 78

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Radio shows. Consider the next six months, too.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. While I believe the event industry will eventually recover from the 10 billion-dollar-hit it took, it’s going to take some time. Set a cadence and host webinars regularly.

Survey 93

Survey B2B Report Video 93

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

FEBRUARY 7, 2019

We experimented with a lot of new tactics, and I was continually learning from peers and role models in the industry, while also trying to think from a fresh perspective and do things that haven’t been done before. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Focus should be placed on relevant details and not on selling a product or service.

SEO 52

SEO Engineering Web Trade Shows 52

PR 20/20

OCTOBER 5, 2017

At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents. Panel members featured include: Jorge Solorio ( @JorgeLubrizol ), the Americas Industrial Business Manager at Lubrizol.

Marketing 45

Marketing Engineering Resources Corporate 45

PR 20/20

AUGUST 2, 2018

Our business is largely B2B, selling widgets for machinery used in the oil and gas industry. I’ve been tasked by our CMO to investigate the potential of AI to improve our marketing operations. We're not the most sophisticated marketing department around. We have a content marketing program. AI for blogging”. “AI

How To 41

How To Marketing Software Tools 41

ReimaginePR

SEPTEMBER 5, 2016

But, it’s not ideal when your customers stumble on your blog, hoping to learn why they should choose your business only to be met with uninspired blog posts filled with industry-related terms that they don’t understand. You’ll need to present content in a way that makes sense to the reader, which is almost always your customer.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Marketing be nimble. Ted Seward | Carrot Top Industries , Inc.

Marketing 166

Marketing Employee Content Marketing Media Training 166