Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. There is a lot of information online about buyer personas. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120

How To Tools Exercises Viral 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 14, 2017

The fact that so few companies are delivering content that disrupts the status quo and convinces people to change could explain why such a small percentage are happy with their conversion rates from content-generated leads to pipeline.”. Trust Economy: Summaries to 4 Content Marketing Studies.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." Magazine articles are summaries of quick information,” notes Howard. I know that can be hard for PR people to hear.

Company 113

Company Interviews Print Pitching 113

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

SEPTEMBER 5, 2016

If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Why do you you write your blog? Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

MAY 3, 2017

Media organizations like the AP are fighting the good fight against fake news and must continue to be allowed to operate independently and provide value as a trusted source of information to the public. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Brand 55

Brand Branding Government Ethics 55

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. Start free trial 11.

Digital PR 62

Digital PR Examples Strategy Survey 62

Contently - Strategy

JANUARY 23, 2019

The upside of Vox’s style is that the audience is spoon-fed important information framed around questions the new stories inspire. The downside is that Vox rarely breaks stories, so its information is mostly aggregated. Aggregation is an old practice in journalism, and digital transformation has only encouraged it.

Media 111

Media Journalism Content Marketing Education 111