PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is content marketing? Some examples of content marketing include: Infographics.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 107

Banking Content Marketing Examples Industry 107

The Proactive Report

DECEMBER 24, 2014

What does your Facebook content look like on mobile? How does your brand’s mobile content meet this need? And don’t forget about the content being consumed on the mobile web. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Then, fulfill that promise in your content. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 215

Blogging Company Engineering Airlines 215

PR 20/20

JULY 1, 2016

While some people like to interchange the two terms, link building and content marketing are very different from one another. Below, we’ll look at these two terms and how they fit together, plus an infographic packed with all the latest link building strategies. Content Marketing & Link Building: Two Peas in a Pod.

Infographics 45

Infographics Content Marketing Marketing SEO 45

Contently - Strategy

SEPTEMBER 5, 2024

If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format. Keep in mind that you can repurpose content from your fintech case study into different formats to reach new audiences. Work with a fintech content marketing writer.

Case Study 52

Case Study Study Storytelling Infographics 52

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. 2) The long-term value of content marketing.

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

The Proactive Report

JULY 31, 2017

If what they find meets their needs, they develop an interest in what you have to offer. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. All this makes your content more visible and attracts links to the content, which improves your ranking.

Engineering 188

Engineering Interviews Infographics Social Media 188

Sword and the Script

JANUARY 25, 2022

Marketing and PR are hard enough without the addition of a self-imposed restriction. I’ve long advised marketers to use a Creative Commons license. Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing. There’s a better way. I found it on the Creative Commons website.

Infographics 112

Infographics Marketing Viral Creativity 112

Stern + Associates

JULY 24, 2024

Utilizing Multi-Channel Integrated B2B Marketing Integrated marketing thrives on the synergy between multiple channels. This includes email marketing, social media, content marketing, SEO, PPC, webinars, and even offline events. Repurpose content across different channels to maximize its reach and impact.

B2B 114

B2B Marketing Analytics Case Study 114

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. You’re constantly meeting new people and getting a glimpse into what they do. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 137

eBook Product Launch Software Internal 137

Sword and the Script

DECEMBER 2, 2014

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. Marketing and sales need to define and agree what defines a lead. Add science to content marketing.

Web 121

Web LinkedIn Infographics Meeting 121

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. CMOs see content marketing solutions as part of every aspect of audience engagement. This has deep consequences for how to staff a content marketing team and where it sits.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 108

Financial Industry Report Insurance 108

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. If it doesn’t, why add to the content clutter? In 2016, only exceptional content need apply.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Cision

OCTOBER 26, 2016

. “Cheap metrics lead to cheap content.” “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” HOW-TO: Sponsored content campaign: 1. Meet with #marketing team. ” – @sradick #contentmarketing #metrics #PRSAICON. —

Conference 120

Conference Internal International Data 120

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 110

Case Study Marketing Study Content Marketing 110

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Google’s Aims. Owned Links. Earned Links.

Google 113

Google Guidelines Web B2C 113

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Conduct thorough keyword research to identify relevant and popular terms to incorporate naturally into your content, aiding search engine visibility.

Engineering 100

Engineering Writing Mobile SEO 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Reputation Us

JANUARY 19, 2017

Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Infographic. We have a few ideas to get your creative juices flowing.

Report 60

Report Infographics Video Financial 60

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. 34% of companies say they can’t find people with digital content marketing skills to hire. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. When it comes to content marketing, employees are the key to scale.

Marketing 84

Marketing Employee Survey Social Media 84

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Consider the goals of your content marketing strategy. Ask yourself: what you want your audience to do when they consume your content? prteam@engagepr.co.uk.

Infographics 60

Infographics Education Social Media Content Marketing 60

Communications Conversations

OCTOBER 16, 2017

It sets you apart from 80 percent of the businesspeople you’ll meet. Everyone can see that the boundaries between media relations/publicity, social media marketing, event/experiential, inbound/lead generation and corporate communications have blurred beyond recognition. Pearls of wisdom? Never lie – to anyone, for any reason.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

JUNE 12, 2018

11 Simple Ways for PR to Score Content Marketing Points. There’s good reason to be wary about using humor in marketing. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. A Creative Press Release for B2B Tech.

Creativity 62

Creativity Infographics B2B Corporate 62

PR 20/20

JANUARY 3, 2019

Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The biggest mistake PR pros make in approaching his "HRchat" podcast, says Bill Banham, is “pitching without offering educational content ideas.

Company 113

Company Interviews Print Pitching 113

Beyond PR

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Then, fulfill that promise in your content. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 77

Blogging Company Engineering Airlines 77

ISEBOX

MARCH 18, 2016

This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones. Develop an electronic press kit and you directly connect journalists to your multimedia content, making their job easier. Function Fox : Collaboration is key to project management.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Analyst content (Gartner, Forrester, etc.): If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing .

Survey 60

Survey Marketing B2B Infographics 60