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The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).
This post was inspired by our free “ Outside-The-Box ContentMarketing for PR ” white paper. How do you stand out with content? Infographic? Contentmarketing is far from dead. It just requires creating content that’s a little outside-the-box. Want more ways to stand out with content?
Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? Think again, you may need Scoop.it, a contentmarketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.
That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.
If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top ContentMarketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. Cool infographics.
These insights form the foundation for our infographic – a must-see for any PR pro! Saving the best for last, the newly released Nielsen Q3 2023 Total Audience Report shows over-the-air radio as the number one mass media in America , surpassing social media, online video, TV/internet-connected devices, and traditional TV.
But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. They didn’t skimp on the content, either. But just like bottled water, it’s the packaging that counts.
Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Content is the coin of our information economy.
Make your content identifiable by sticking to one or two font types for all your content. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Leave white space in your content. This will help simplify design work and make it more recognizable.
68% Of Marketers Want To Know How To Create Better Visual Content [link]. Contentmarketing influencer, social media marketing strategist & speaker. Demand generation contentmarketing for B2B high tech industry. Digital marketing and fundraising expert for nonprofits. Andre F Bourque ?
Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer. It''s been done for years.
Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Since PR and marketing often go hand in hand, we suggest reading up on their strategic inspiration posts and top tips for content distribution. Until next time! Critical Mention.
Most people focus on three main areas when trying to promote their business: advertising, contentmarketing , and public relations. A Long-Term Strategy: ContentMarketing. Contentmarketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.
If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top ContentMarketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. Cool infographics.
Use emotion to lead your content ideation process In virtually every interview or chat Ive had with contentmarketers and digital PRs, they talk about how important emotion is to the success of your content. Most of their infographics only cost 1 credit, which is $345. (It Quality over quantity always wins.
Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble. Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio.
I worked at a contentmarketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. But when you look at the coverage, barely anyone shared the infographic or in-post images.
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