Content Marketing Infographics Small Business 
PR for Anyone
JULY 27, 2024
The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.
Cision
JANUARY 16, 2017
So, the value of the Adobe data is for current or potential users of their marketing suite to glean insights about their business from the content that Adobe publishes. What content marketers and creators should learn from Adobe’s example is that you don’t have to have a representative sampling of all businesses.
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Rock the Status Quo
JANUARY 12, 2016
I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. A Mini Self-Case Study.
Contently - Strategy
DECEMBER 29, 2022
The following steps can help you plan and execute your content promotion and distribution strategy. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Directing readers to the new content asset in a regular email newsletter.
Beyond PR
DECEMBER 19, 2016
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Instead, use it to fuel your content.
Beyond PR
JANUARY 3, 2017
Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. So what’s left? Storytelling.
PR Fuel
MARCH 17, 2020
Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.
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