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The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a smallbusiness owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.
So, the value of the Adobe data is for current or potential users of their marketing suite to glean insights about their business from the content that Adobe publishes. What contentmarketers and creators should learn from Adobe’s example is that you don’t have to have a representative sampling of all businesses.
I’m all about integration and, as a smallbusiness owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. A Mini Self-Case Study.
The following steps can help you plan and execute your content promotion and distribution strategy. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or smallbusiness. Directing readers to the new content asset in a regular email newsletter.
Generating a stream of interesting and engaging ways to reach your audience through contentmarketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your contentmarketing should play a big role in that. Instead, use it to fuel your content.
Contentmarketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Contentmarketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. So what’s left? Storytelling.
Your smallbusiness may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps smallbusinesses build brand awareness and credibility.
How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your contentmarketing is the ability to identify what pieces of content are driving results and which are not. How can you do this?
68% Of Marketers Want To Know How To Create Better Visual Content [link]. Contentmarketing influencer, social media marketing strategist & speaker. Demand generation contentmarketing for B2B high tech industry. Digital marketing and fundraising expert for nonprofits. Andre F Bourque ?
You know the drill: You turn to the top contentmarketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. ContentMarketing Institute blog ( @CMIContent ): Insight from top names in our industry.
Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, smallbusinesses and more.
Tip 4: Utilize contentmarketing for PR On a budget, contentmarketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.
As publishers realize that consumers don’t want fluffy content, they’ll have to come up with more engaging and informative content to keep people’s attention. We’re in a content war right now, with every website struggling to be noticed above the rest. Branded Content will Create Content Brands.
Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like contentmarketing statistics and social media, as well as subcategories like blogging or content strategy. Remember StumbleUpon – it’s back!
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