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Generating a stream of interesting and engaging ways to reach your audience through contentmarketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your contentmarketing should play a big role in that. Instead, use it to fuel your content.
Generating a stream of interesting and engaging ways to reach your audience through contentmarketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your contentmarketing should play a big role in that. Instead, use it to fuel your content.
According to a 2016 study by ContentMarketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must. Continue on the video trend.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and tradeshows, to showcase the company’s innovations and provide networking opportunities.
The latest contentmarketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, contentmarketers risk the opportunity to be creative with promotion.
This means photos, infographics and other graphic elements that break up large chunks of text. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. Infographics. Use Imagery. You need to include imagery. Interviews.
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