Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Ideally, all your marketing efforts would support one another. Images: Pexels 1 , 2 , 3.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Contently - Strategy

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. What does a Google cookieless future look like?

Content Marketing 106

Content Marketing Privacy Marketing Google 106

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Their only focus is at offering the most relevant and useful information based on user preferences. Enter content discovery! But what is all this buzz about content discovery? billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 25, 2025

Joe Pulizzi penned a book called Epic Content Marketing. The message I took from that book was delivering content the same way a news site did: offer valuable information to obtain subscribers of suspected customers. Marcus Sheridan discovered that answering customer questions in content drew tons of search traffic.

B2B 141

B2B Marketing Content Marketing Storytelling 141

NewsWhip

JUNE 9, 2023

For any marketing professional, accurate and contextual media monitoring is essential for evaluating and forecasting the success of any promotional campaign. Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Onclusive

JUNE 24, 2020

So while there is certainly unique value to earned media coverage in a highly reputable publication, content marketing makes a dramatic impact because you can surround the reader with comprehensive brand messaging. All of this information should lead to more data-driven decision making and the optimization of future content.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

JANUARY 5, 2017

Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

DECEMBER 6, 2019

Content Marketing World. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry. The post The 15 Best PR and Marketing Conferences to Attend in 2020 appeared first on Onclusive. Location: Cleveland, OH.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

MAY 20, 2020

Never miss an important nugget of information on a call again. . For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. Do you have an important onboarding call and don’t want to miss anything?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience.

Video 78

Video Trends Marketing Advertising 78

Onclusive

DECEMBER 6, 2017

AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. Know which tactics are working. Spot brand & revenue indicators. Identify PR funnel accelerators. The post How AI Can Help Your PR Strategy appeared first on AirPR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Contently - Strategy

OCTOBER 3, 2024

B2B content marketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.

SEO 86

SEO Content Marketing B2B Tools 86

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. These days, your content marketing strategy isn’t as simple as just “content.”

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Cision

JULY 6, 2017

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. Sometimes it’s important to collect quality information about your audience — before handing over the goods. For those unfamiliar with marketing speak, this process is known as collecting leads.

Blogging 168

Blogging How To Privacy Mobile 168

Onclusive

FEBRUARY 22, 2018

The name doubly fits, since our job is to manage TMI (“too much information”). I believe in sticking in your lane … yes, I offer strategic advice on marketing and advertising, but there are people and firms out there that own that space and I would rather offer my clients both of our services for the most successful outcome!

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. NRF Smartbrief. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Prowly

DECEMBER 17, 2019

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

Local 192

Local Tools Strategy Content Marketing 192

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Cision

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. What Authentic Really Means for Your Brand. Yes, you want more customers.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

5W PR

NOVEMBER 25, 2024

Keep the guests informed about the situation, the steps the hotel is taking to address it, and any changes to the services. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Honest communication builds trust and helps to alleviate concerns.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

JANUARY 13, 2025

The rise of digital channels and content marketing ushered in a new era for thought leadership. Companies began to recognize the value of creating valuable content that addressed the needs and interests of their target audience. Conduct thorough market research to gain a comprehensive understanding of the ideal customer profile.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Their blog is aptly called “ Shopify Insider.”

Brand 254

Brand Branding Web Content Marketing 254

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 20, 2017

Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Provide Useful Information. Another strategy to employ involves providing users with useful information. Brainstorm Related Topics. Use Visuals. debt from sources like the U.S.

Industry 222

Industry How To Insurance Insurance 222

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195