Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Vetted acquired by ITK Information Services. Propel raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I think there’s also the potential for confusion and the proliferation of, if not “fake,” just misleading information. Agreeing to an interview and then becoming a no-show. I definitely think that it is. What are the three most important trends related to PR?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization.

Survey 103

Survey Report Media B2B 103

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Make it easy for a reporter to get a hold of you.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

AUGUST 17, 2019

So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. Dispelling 6 Myths PR Sometimes has about Content Marketing. How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics You Should Know].

Study 61

Study Survey B2B Advertising 61

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 79

Financial Banking Content Marketing Writing 79

Cision

JUNE 2, 2016

She recommends brands focus on the quality of their content, not the quantity. In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations.

Insurance 120

Insurance Insurance Writing Sports 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. 4) What is your assessment of this trend toward content marketing ? “In In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Critical Mention

AUGUST 5, 2018

Current readers rave about the newsletter, saying “it’s information you wouldn’t know you’re missing. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Beyond working for clients, he trains Fortune 500 marketers on social media sales and the foundation of digital marketing.

Twitter 77

Twitter Radio Social Media Print 77

Journalistics

APRIL 17, 2013

In other words, you would eventually go to Nike’s website for news and information on all things sports. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. or Entrepreneur magazine’s content. The other half got it.

Branding 52

Branding Brand Media Local 52

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 194

Writing Communications Marketing B2B 194

Flatiron Communications

JANUARY 14, 2015

Or are some beats simply less receptive than others to our emailed story and interview suggestions? At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. The Flack Content Marketing JOurnalism Media PR social media'

Media 28

Media Journalism Social Media Mobile 28

Remote PR Jobs

SEPTEMBER 25, 2023

Episodes of the information-packed podcast are released every Monday. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

AUGUST 13, 2024

Doing so would tip your hand to bad actors, who could potentially use such information to facilitate illicit activities. There aren’t many chances for B2B marketing to tap into the sense of smell in marketing – and this whole campaign is just brilliant. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 98

Creativity B2B Examples Marketing 98

Sword and the Script

AUGUST 13, 2019

(Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). 4) October 22, 2014: Gorkana. 5) March 23, 2015: Viralheat.

Technology 12

Technology Software Company Marketing 12

PRSay

AUGUST 29, 2019

Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. From data analysis to content planning, it’s crucial to make sure the right people are occupying the right positions.

Content Marketing 102

Content Marketing Data Sports Social Media 102

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Cision

JULY 6, 2016

In today’s digitally-focused world, it may feel like you need to be publishing content constantly, but quicker is not always better. Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. However, quicker isn’t always better.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Burrelles Fresh Ideas

JUNE 27, 2023

Start with a strong headline and opening paragraph that effectively communicates the most important information. Journalists receive numerous press releases daily, so your content should be compelling and relevant to their audience. Newsworthy Angle : Ensure your press release offers a newsworthy angle or hook.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

Buzzstream

MAY 2, 2024

In our post about building your own media list , we discuss the importance of verifying a target journalist’s industry (and contact information). Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news.

Digital PR 62

Digital PR Report How To Pitching 62

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. There is a lot of information online about buyer personas. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

JANUARY 14, 2017

The fact that so few companies are delivering content that disrupts the status quo and convinces people to change could explain why such a small percentage are happy with their conversion rates from content-generated leads to pipeline.”. Trust Economy: Summaries to 4 Content Marketing Studies.

B2B 60

B2B Pitching Survey Journalism 60

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. LinkedIn provides information on page views (reach) and engagement. Content Marketing'

Corporate 100

Corporate Leadership Branding Brand 100

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

MARCH 20, 2018

He also learned Cisco would be interested in a mobile device that would help capture contact information and notes from people visiting the booth at the show. And that’s how G2Planet got started in creating technology platforms to manage marketing events. 2) How has event marketing evolved or changed over the course of your career?

Industry 73

Industry Marketing Enterprise Mobile 73