Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Onclusive

JUNE 24, 2020

Seek internal experts. Creating valuable content is never easy, and doing so at scale is even more difficult. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

DECEMBER 6, 2019

This year’s program spans several areas related to content strategy, including analytics and performance, user experience design, workflows and stakeholders, content design for AI and bots, editorial assignments and calendars, and hiring and staff management. Content Marketing World. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. Rhythm and ROI.

Content Marketing 145

Content Marketing Study Marketing Survey 145

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We are fortunate to have a CEO that believes in marketing and communications.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 44

Internal International YouTube Nonprofit 44

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

Cision

DECEMBER 4, 2017

Communicate With Internal Stakeholders. However, turning a social media disaster into a PR win also depends on effective communication with your internal stakeholders including employees, partners, influencers and sub-brands. However, make sure your internal dialogue is consistent with external communications. Conclusion.

Crisis 271

Crisis Brand Branding How To 271

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

5W PR

JANUARY 7, 2025

For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions. Translate content into local languages to ensure effective communication. This includes website content, marketing materials, and social media posts.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Stuart Bruce

OCTOBER 30, 2014

But many companies jumping on the content marketing band wagon get it spectacularly wrong. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. They recruit former journalists from CNN and the BBC to produce quality news.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ReimaginePR

APRIL 30, 2016

Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan. Subscribe here to get your free Content Marketing Plan checklist!

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 165

SEO Content Marketing Marketing Software 165

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Conversational content Voice search queries tend to be more conversational and long-tail, reflecting the way people naturally speak.

SEO 339

SEO Reputation Local Consumer 339

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Cision

JANUARY 5, 2016

The Content Marketing Institute stresses you pare down your requirements when deciding what to measure. These content marketing experts strongly advise against tracking too many metrics. This requires a total shift from product-thinking to content-thinking. Devise a content strategy they can get excited about.

Content Marketing 96

Content Marketing Strategy Marketing Sports 96

Inbound PR

APRIL 30, 2019

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset. 6 Key Facts About the State of Content Marketing.

Infographics 96

Infographics Content Marketing B2C B2B 96

Contently - Strategy

OCTOBER 29, 2024

And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. The IBM Data Science Community is one of the best user-generated content examples. It reads more like a subreddit than a content marketing hub — and that’s why it works.

B2B 98

B2B Brand Branding Case Study 98

Reputation Us

AUGUST 5, 2014

Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing'

Social Media 156

Social Media B2C Media Print 156

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s a primary communications channel both internally and externally. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

MAY 8, 2019

As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. Technology has played a huge role in the growth of content marketing by simplifying communication, automating tasks, and collecting data. Today, we’re officially launching our sales enablement suite.

Content Marketing 105

Content Marketing Marketing Case Study Education 105

Deirdre Breakenridge

MAY 8, 2017

The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. Media coverage mattered as much then as it does in a digital world. Simon Erskine Locke is Founder & CEO of CommunicationsMatch TM a global communications-focused matching search engine.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. After deciding on your content mix, it’s important to make sure it is seen by the most relevant target audience. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

DECEMBER 6, 2024

This might involve internal reviews, external audits, or the use of compliance software. Explore less traditional advertising channels, such as social media, content marketing, or influencer partnerships, which may offer more flexibility. Create a system to ensure that all advertising materials adhere to local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Deirdre Breakenridge

MARCH 20, 2017

You are the project manager of every new launch that involves social media, media relations, internal communications, etc. From traditional media relations to social media, influencer marketing, content marketing, building community, measuring results, and so much more.

Community 244

Community Social Media Course Measurement 244

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Polaris

DECEMBER 4, 2014

Amy Lockwood is a former marketer who now works in international development. Content Marketing' After all, “it’s the first follower that transforms the lone nut into a leader,” he says. 3: Amy Lockwood: Selling condoms in the Congo. Find TED here.

Marketing 220

Marketing Content Marketing Agency Storytelling 220