Communications Conversations

MAY 27, 2020

His YouTube numbers were similarly impressive. After all, he’s an amateur when it comes to content marketing (and hosting talk shows) and he produced a show for eight weeks that was bought by one of the biggest media companies in the world! According to an AdAge article , SGN generated 55.3M At all, really. But, will they?

Brand 109

Brand Branding Content Marketing YouTube 109

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

OCTOBER 21, 2015

Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine. Learn how to amp up your content marketing with influencers.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. What If Warren Buffett had a YouTube Channel? The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded.

Social Media 125

Social Media Study Blogging Company 125

Critical Mention

OCTOBER 29, 2018

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Using humor to his advantage.

Sports 117

Sports Film Television Transportation 117

Critical Mention

MAY 13, 2020

PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. . — Lori Ruff. Who you are is speaking so loudly that I can’t hear what you’re saying. Ralph Waldo Emerson. Why fit in when you were born to stand out? — Ronn Torossian. Dale Carnegie.

Communications 158

Communications Radio Sports Social Media 158

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling.

Airlines 100

Airlines Viral Sports Ethics 100

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 104

Media Pitching Trends Resources 104

Buzzstream

JANUARY 17, 2018

With over 200 million monthly users , Pinterest is a great place to share your content. It’s especially vital if your content or product is tailored towards women. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 Produce an Advanced Guide with Your Best Content.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Prowly

FEBRUARY 20, 2025

is a content marketing platform that connects businesses with a vast network of media outlets worldwide. It offers a sponsored content marketplace with over 102,000 publications across 175 countries and 77 languages, allowing users to publish content in 37 categories. Starting price: $6.21 per publication PRNEWS.IO

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

APRIL 12, 2022

Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. Content picks from around PR . Meltwater offers 50 suggested metrics to measure your content marketing.

Software 91

Software Pitching Measurement Enterprise 91

Critical Mention

FEBRUARY 6, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

How To 82

How To Media Radio Print 82

prTini

OCTOBER 31, 2014

The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism.

Case Study 44

Case Study Infographics YouTube Pitching 44

Landis PR

JULY 29, 2024

Our services include key messaging, media training, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production. For mass business outreach, the Wall Street Journal, New York Times, CNBC and CNN Business are the tops in terms of audience.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. Your email should sound like a pitch, not a marketing play. Out of hundreds of pitches per week, I am only going to write the ones that help my readers, not the ones that help companies.

Pitching 126

Pitching How To Digital PR Data 126

Sword and the Script

JULY 23, 2016

In a contributed piece for Marketing Land , which often offers a daily dose of martech news, Travis Wright notes: “Influencer marketing is a ‘ hot mess ,’ according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack.

Technology 60

Technology Mobile Web Banking 60

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Repurpose Does Not Mean Regurgitate in Content Marketing. click here or image for higher resolution ). 3) Deep scope of competitive for new ops.

SEO 70

SEO Tools Engineering Web 70

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. The mission of The New York Times is about the best journalism in the world and giving people accurate, timely information. The Flack Content Marketing JOurnalism Media PR social media'

Media 28

Media Journalism Social Media Mobile 28

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Social Media 43

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Then, look for similar roles.

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. The BuzzStream blog lists the categories we write about: digital PR, link building, and content promotion.

Digital PR 62

Digital PR Pitching Study Google 62

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. When it comes to freelance content marketing , however, the parameters are often less clear. This type of work is not journalism, strictly speaking.

Content Marketing 141

Content Marketing Marketing Viral Course 141

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 213

Marketing Content Marketing Data Social Media 213

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. The post What Are the New Rules of Marketing and PR? Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 79

Marketing Publicity Survey Study 79

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Flatiron Communications

MAY 20, 2015

A9) YouTube. Q11) Are these the best of times or worst of times for journalists and journalism? Q14) In journalism, what does TLDR stand for? Q15) What’s all the hype with “content marketing?” Q9) Which of these does Facebook not own? . What’s App. A10) Buzzfeed. Yahoo-ABC News.

Journalism 28

Journalism Radio Report Advertising 28

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. Louise Harris Salazar , Ruder Finn | O’Dwyer’s: Crisis Management Predictions for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

APRIL 7, 2025

You can grab transcripts from Apple Podcasts or YouTube if you are short on time. He has been featured in Forbes, The Wall Street Journal, and CNBC for his expertise in personal finance. I even asked ChatGPT for some help: I quickly came across this episode with Ashley Segura , about content quantity vs quality.

Pitching 62

Pitching Examples How To SEO 62

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. It’s not just accusations of bias.

Media 110

Media Journalism Content Marketing Education 110

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ?

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28