Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment. They’re doing the same thing over on Facebook and Twitter.

Journalism 148

Journalism Branding Brand Interviews 148

Landis PR

MAY 28, 2024

Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. In Denmark, your strategy should be quality vs. quantity, while establishing thought leadership that works in both traditional and social media is key to create awareness.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Make this year the most successful year by targeting vertical markets. As Forbes states , it’s not enough to cast a wide net across target audiences; instead, narrow your focus to define vertical markets.

Marketing 52

Marketing Technology International Internal 52